snapchat
Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone
Brij Pahwa Jun 24, 2026 12:07 PM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication
Poonam Nikam Apr 27, 2026 5:41 PM
Doug Hott will be replacing Derek Andersen who expected to leave on May 8
Drew Vollero currently serves as Reddit’s first Chief Financial Officer
e4m Staff Mar 26, 2026 3:03 PM
Speaking at the Pitch CMO 2026, Yagnesh Ravi, India Ad Solutions Lead at Snap Inc., positioned Snapchat as a platform where advertisers can tap into audience conversations during the IPL
e4m Staff Mar 19, 2026 8:30 AM
New features launched include insights into how teens spend time on Snapchat and details on new friend connections
e4m Staff Jan 22, 2026 5:57 PM
Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights to experiential events
Shalinee Mishra Dec 10, 2025 9:23 AM
DoT’s fresh mandate forces platforms like WhatsApp and Telegram to bind services to active SIM cards and restrict multi-device access in a bid to curb cyber fraud
e4m Staff Dec 1, 2025 10:28 AM
The new campaign, ‘Say It In A Snap’, positions Snaps as a distinct visual language for Gen Z
e4m Staff Nov 26, 2025 10:34 AM
The partnership aims to make conversational AI search a native experience for nearly a billion Snapchat users starting in early 2026
The platform has announced that users will now be limited to 5GB of free Memories storage
e4m Staff Oct 3, 2025 12:27 PM
Snapchat highlights two key monetisation paths for creators: on-platform revenue sharing and off-platform brand partnerships, though access remains limited for many
e4m Staff Sep 30, 2025 9:19 AM
As per the report, just 5% increase in attention can lead to up to 2X gains in brand perception
e4m Staff Aug 7, 2025 12:51 PM
With the first ever Sponsored Snap, AJIO is maximizing a unique opportunity to reach Snapchat’s valuable audience at scale via the Chat inbox
NATIVE CONTENT Mar 26, 2025 3:36 PM
Sponsored Snaps is a new advertising format that enables businesses to engage customers through visual messaging
e4m Staff Mar 12, 2025 11:00 AM
This is the first time that Snap Camera India, the parent company of Snapchat, has crossed Rs 100 crore in revenue with a 28% jump from the previous FY
e4m Staff Mar 12, 2025 7:59 AM
To further reinforce this commitment to brand safety, Snapchat has forged partnerships with reputable third-party verification firms
e4m Staff Feb 25, 2025 2:50 PM
Pulkit Trivedi, Managing Director, Snap Inc, shares insights on the company’s strategies to connect with a generation that values authenticity and smart spending
Kanchan Srivastava Oct 16, 2024 9:08 AM
During a keynote speech on Day 2 of Goafest 2024, Snap India head Pulkit Trivedi spoke about how Snapchat has been building a “safe and creative space” for the GenZ
e4m Staff May 30, 2024 12:32 PM
SnapChat comes on board as Goafest co-presenter; ISA and IOAA to hold sessions
e4m Staff May 23, 2024 1:36 PM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
Saket Jha Saurabh was previously associated with Meta as their Director and Head of Media Partnerships
e4m Staff Apr 12, 2024 8:54 AM
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
Kanchan Srivastava Feb 26, 2024 9:07 AM
The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social media platforms like TikTok
exchange4media Staff Apr 20, 2023 9:16 AM
Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter
exchange4media Staff Feb 8, 2023 7:09 AM
The feature empowers parents to understand whom their kids speak to without compromising teenagers' autonomy and privacy
exchange4media Staff Oct 10, 2022 4:04 PM
The association allows Snapchatters to get ‘Golden Wings’ by using a customised lens
exchange4media Staff Oct 10, 2022 12:34 PM
Snap's GlobalWebIndex has surveyed Snapchatters to compare the platform’s unique daily audience vs. other social platforms
exchange4media Staff Aug 29, 2022 11:06 AM
At e4m TechManch 2022, Prashant Halbe, senior creative strategist, India Lead, Snap Inc, spoke about the company’s innovations in camera technology, catering to GenZ and more
exchange4media Staff Aug 18, 2022 8:41 AM
Gaurav Jain, Snapchat’s Head of APAC Business Expansion, says the platform is reaching out to advertisers of all sizes across verticals like e-commerce, gaming, CPG, and M&E
Javed Farooqui Jul 14, 2022 8:11 AM
Kaushik will be joining the company as Senior Director for Market Expansion from May 9
exchange4media Staff May 4, 2022 10:48 AM
The social media company's expansion efforts in India have reached a 100M Snapchatters last year
exchange4media Staff May 2, 2022 11:01 AM
The platform has added 13 million daily active users in the quarter, the Snap Inc CEO and Co-founder said
exchange4media Staff Apr 23, 2022 7:37 AM
The company reported a net profit of Rs 2.9 crore, an increase of 255% from Rs 82.2 lakh in the previous fiscal
Javed Farooqui Mar 25, 2022 8:34 AM
Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance
Juhi Bhatnagar Mar 16, 2022 8:27 AM
Guest Column: Durgesh Kaushik, Director of India & South Asia Market Development at Snapchat, outlines the growth of Augmented Reality and its impact on businesses
Durgesh Kaushik Feb 8, 2022 8:43 AM
Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to plan community growth in new geographies
exchange4media Staff Feb 5, 2022 8:32 AM
The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019
exchange4media Staff Jan 15, 2022 10:32 AM
The unique AR lens has been created to give PKL fans a sense of being at a real stadium that features realistic SFX like 'crowd cheering' or 'kabaddi kabaddi' in the background
exchange4media Staff Dec 21, 2021 4:58 PM
India Brand Conclave 2021: Raman, Business Expansion Lead, Snapchat India, spoke on ‘Augmented Reality - The New Business Reality’
exchange4media Staff Dec 20, 2021 1:19 PM
Evan Spiegel, Co-Founder and CEO, Snap, said that they have made significant investments to localize the Snapchat experience for Indians, at the 2nd edition of 'Snap in India' event
exchange4media Staff Oct 27, 2021 5:10 PM
Prior to this, Beauchere has spent over 20 years at Microsoft leading the company’s commitment to safer, more trusted online experiences for people of all ages and technical abilities
exchange4media Staff Sep 15, 2021 4:03 PM
The campaign, launched globally on July 30th, invites users to explore the world of AR & have immersive experiences that they can share with friends and family
exchange4media Staff Sep 3, 2021 12:19 PM
Snapchatters will see the adidas designs on their Bitmoji in a variety of places on Snapchat and beyond, including in Chat and games, on the Snap Map, in Lenses, and more
exchange4media Staff Jun 29, 2021 3:41 PM