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Company announces its first Indian Snap Games partner - Moonfrog Labs - who is creating an exclusive, custom-made version of popular board game Ludo Club

exchange4media Staff Oct 22, 2020 6:44 PM

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DAN India will now also include Snapchat as one of its priority platforms to distribute ad spends for its brands serviced across the network

exchange4media Staff Jul 28, 2020 2:57 PM

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Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building

exchange4media Staff Jun 26, 2020 9:03 AM

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Catch Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman exchange views on the importance of camera for brands & marketers today

exchange4media Staff Jun 25, 2020 8:40 AM

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LWB is particularly compelling to brands or agencies that wants to produce AR Lenses quickly, without the additional support of highly skilled creators

exchange4media Staff Jun 16, 2020 6:18 PM

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India is among the first three countries to test the new feature, which will be available on Twitter for iOS and Android in the coming days in updated app versions

exchange4media Staff Jun 10, 2020 7:29 AM

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The collaboration between Amazon Prime & Snapchat came into force after data showed that Snaps sent between friends have spiked during the lockdown, surpassing the peaks during holidays & festivals

Sanstuti Nath Apr 30, 2020 8:41 AM

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A special lens has been created for Jio users, who have to record a video to showcase their talent on Snapchat

exchange4media Staff Jan 27, 2020 11:59 AM

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Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

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The brands have created special lenses that will bring to life landmarks like Tower Bridge, Eiffel Tower, Taj Mahal and Gateway of India

exchange4media Staff Oct 24, 2019 4:57 PM

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Snapchat’s parent company Snap posts 50% y-o-y increase in revenue to $446 million

exchange4media Staff Oct 23, 2019 1:03 PM

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This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai

exchange4media Staff Oct 15, 2019 12:27 PM

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DiCicco, Head-International Expansion at Snapchat, says over 200 million people use the app every day to express themselves

exchange4media Staff Oct 11, 2019 5:22 PM

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The first-ever Publisher Story dedicated to Bollywood News on Snapchat Discover will be available in India and worldwide starting on 27th September

exchange4media Staff Sep 27, 2019 7:04 PM

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Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

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These locations will be available as Landmarker Templates alongside twelve locations spread across the globe as part of an update to Lens Studio

exchange4media Staff Aug 28, 2019 4:19 PM

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Getting Chatty with Katty, Famously Filmfare, and All about Makeup are already hit among audiences and are expected to garner more eyeballs as Snapchatters engage with the content

exchange4media Staff Aug 22, 2019 11:26 AM

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From digital & social media campaigns to innovative products, brands have gone all the way to celebrate Friendship Day

Shreshtha Verma Aug 3, 2019 2:24 PM

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The figures represent about 15 percent of what the report predicts will be an $8.5 billion market this year in spending on global influencer marketing

exchange4media Staff Jul 26, 2019 8:53 AM

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The company has added more than 10 local content partners to its Discover platform in India

exchange4media Staff Jul 24, 2019 5:23 PM