The 360-degree campaign will be rolled out across multiple channels like TVCs, print ads, OOH and digital media

exchange4media Staff Nov 28, 2022 2:39 PM

In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse

exchange4media Staff Oct 17, 2022 8:32 AM

Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.

Neeta Nair Aug 18, 2022 8:42 AM

While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+ pre-bookings

exchange4media Staff Jul 1, 2022 8:35 AM

Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

The amount spent on paid search was approx Rs 49 cr in 2021, which is likely to go up in 2022 considering the higher ROI it offers, shares Shashank Srivastava, Executive Director, Maruti Suzuki

Kanchan Srivastava Jan 14, 2022 8:52 AM

Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022

Kanchan Srivastava Dec 27, 2021 9:22 AM

Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation

Mansi Sharma Nov 2, 2021 8:48 AM

Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality

Neeta Nair Sep 14, 2021 8:38 AM

Auto manufacturers are confident of the sector's recovery in the coming months on the back of vaccine rollouts and reducing coronavirus cases

Sonam Saini Jun 8, 2021 8:21 AM

In a webinar organized by ISA, in association with Free Press Journal and ABP Network, industry leaders discussed how the top brands will tackle the challenges of this pandemic and look beyond

exchange4media Staff Feb 25, 2021 9:20 AM

At the unveiling of the dentsu-e4m digital advertising report, Shashank Srivastava, Executive Director, Maruti Suzuki shared insights on building a future-ready business through digital transformation

exchange4media Staff Feb 5, 2021 9:10 AM

Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more

Srabana Lahiri Aug 7, 2020 9:02 AM

The film has been released on television with a longer edit on digital; campaign has been supported by elements in print, OOH and social media

exchange4media Staff Aug 1, 2020 9:20 AM

Personalities answered questions raised by common people on Patrika’s Facebook pages

exchange4media Staff May 30, 2020 4:21 PM

Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki, delivered a keynote session on the topic - Brand transformation in the digital age

exchange4media Staff Jan 24, 2020 8:25 AM

The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds

exchange4media Staff Oct 24, 2019 3:52 PM

The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films

exchange4media Staff Sep 28, 2019 8:14 AM

Pareek is likely to join TATA Motors. Meanwhile, Maruti Suzuki's current Executive Officer - Exports, Shashank Srivastava, may be replacing Pareek, according to media reports

exchange4media Staff Sep 18, 2014 1:28 PM

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:15 PM