Patrika Group’s Keynote Salon sees industry leaders answer queries on social media

Personalities answered questions raised by common people on Patrika’s Facebook pages

e4m by exchange4media Staff
Updated: Jun 5, 2020 10:41 AM

Taking a step ahead of Keynote, Patrika Group launched Keynote Salon during Covid-19 period. In this initiative, Patrika invited prominent personalities from all over the country, which included Union Ministers, Chief Ministers of States, Ministers, CEO's of corporate houses to leading Philanthropists and people who have different roles in nation-building. Through Keynote salon, Patrika provided a platform to common people to communicate with eminent personalities which went live on all Patrika Group Facebook pages. Our moderator chose the best of questions which were answered live by our guests. It was indeed an open dialogue, where guests through social media (Facebook) interacted with readers and viewers of Patrika Group.

 Through Patrika Group’s 135 National and Hyperlocal pages on Facebook, 26 Keynote Salon sessions reached 7M People during Live. 2.4M People viewed it live(Source -Facebook).

 The Group reaches to 9 states with its 38 Print editions, 58.6 M people digitally through its sites (Source - Comscore - Hindi News / Information entities - Mobile Metrix - Access Method - (Mobile Web & App), April 2020, India), 16.7 Lac people (BARC, Rajasthan 15+ All Week 16) through Patrika TV and 49.88 Lakh people (Source: IRS 2019 Q4, Ever Listened – Radio) through its radio FM Tadka (all frequencies – all India).

 Read how prominent figures expressed their views to win in these critical situations:

 Pawan Goenka, MD & CEO, Mahindra Group: Need to focus on Make in India

After Covid-19, we will get to see a big change in lifestyle. But, gradually the situation will start to improve. In two to four months, life will start returning to track. Under Make in India, we will get to see a change in the supply chain. Today, we import auto parts worth 18 to 20 billion dollars. If we increase Make in India, it will not put a full stop on imports, but dependence on foreign countries will be reduced. 

Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki: Car is need of India, market will bounce back

The auto industry is going through a difficult period. We have already recorded an 18 per cent decline due to COVID. We started the year with zero, but the industry will bounce back. Post-Covid, car demand will increase in the market. The time will be for change and the entire industry is moving towards this change. Everyone's emphasis is on digitalization. We are confident that the demand for cars will increase in the coming times.

 RS Sodhi, MD, Amul India: Companies are making mistakes, this is the right time for branding

Talking about the future of FMCG and food companies Sodhi said that right now it is necessary that we market our brands and not sit back in fear. Right now companies are making big mistakes by not focusing on branding and marketing. During the lockdown, we have doubled our budget. This is the right time when we can convey our words well to our customers. Amul did not stop the collection for a single day nor reduced the price. The situation will improve completely in six months. 

Sandeep Rajan Ghosh, COO, Birla Corporation Limited: To avoid recession, have to pay attention to infra

There is no need to panic from COVID epidemic. Within 2 months, things will start normalizing in the country. By the end of the year, the Indian market will once again rise up. To improve the current economic situation, we need to focus on rural, semi-urban infra. The coming days for real estate can be challenging. They will have to focus on affordable housing. Now is the time to provide the material according to the cash flow and user requirement. It is better to complete the old incomplete projects quickly and reduce the cost by resorting to technology.

Vipin Anand, MD, LIC: Insurance is becoming the first priority of the people

Not only insurance but other industries are also struggling due to Covid-19. This has resulted in a change in the way companies operate. During this time, Corona has also taught how much insurance is important in life. This is the time that insurance has become the first priority of people after food, cloth and house. Post COVID time will also change the lifestyle of the people. The company is constantly making changes to the methodology to deal with the crisis. 

Aakash Choudhry, Director & CEO, Aakash Institute: Necessary to use Digital learning properly

A lot of changes in lifestyles can be seen after Covid-19, especially its impact on education system is more. The entire education has started on the online platform. Digital learning is a good tool, but it is like a fire. It can cook good food and can also burn down a house. It is important to see how we can use it. This technique is good but also has some disadvantages. Especially for children who are young or who are not yet adults or for parents who are not familiar with technology. 

Vikas Jaiswal, founder, Ludo King: Ludo game of luck and strategy

The popularity of Ludo can be gauged from the fact that today 50 million people are playing this game online. While 150 million people played Ludo before lockdown. The best thing is that today children in the family are also getting to know about their ancestors from their parents through online games. I was confident that this game would make it to the top 10 games in India in the coming years.

 Other dignitaries who were part of Patrika Key Note Salon.

- Dr. Santosh Shetty, CEO & Executive Director, Kokilaben Dhirubhai Ambani Hospital, Mumbai

- Zafarbhai Sareshwala, Muslim Scholar and Businessman

- Radhika Binani, Chief Product Officer,

- Sanjay Agarwal, MD and CEO AU Bank

- Amrita Raichand, Actress & Chef

- Ashok Dhyanchand, Former Olympian & Hockey Coach

- Devika-Deepa Malik, International Para Athlete

- Anshu Gupta, Ramon Magsaysay Award Winner

- Amitabh Kant, CEO, Niti Aayog

- Sangram Singh, Actor & Wrestler

- Dr. Kersi Bomi Chavda, Senior Psychiatrist and Consultant at Hinduja Hospital, Mumbai

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