Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

Personalities answered questions raised by common people on Patrika’s Facebook pages

exchange4media Staff May 30, 2020 4:21 PM

R S Sodhi, MD, Amul, on the impending economic challenge that has come by the industry and how the brand is dealing with the large amount of collection and deliveries

Misbaah Mansuri Apr 3, 2020 7:58 PM

At the 16th edition of the event, the MD spoke about how machine intelligence is helping farmer-based organisations, and about bringing in opportunities for AI

exchange4media Staff Nov 19, 2018 8:45 AM

Today at the exchange4media Conclave, decision makers from the media & advertising industry will discuss trends that assist them in growing the overall business

exchange4media Staff Nov 16, 2018 8:32 AM

As two leading dailies fight over readership numbers, we find out what marketers think of the ongoing war and how they decide where to advertise

Abid Hasan May 14, 2015 7:57 AM

Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable

Ankur Gaurav May 20, 2014 8:43 AM