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The four sponsors include Rolex, Philips, Mamaearth, and Accenture
exchange4media Staff 12 hours ago
As part of the deal, ENPL has expanded its Comscore access to include the new state level clusters for digital audience measurement in India
exchange4media Staff 17 hours ago
Cable TV subscription revenue remained flat at Rs 266.5 crore compared to Rs 264.7 crore in the previous fiscal
exchange4media Staff Apr 19, 2021 1:58 PM
Megha Tata, Managing Director - South Asia, Discovery Communications India, discusses how they are going to create a distinction between Discovery and DTamil with unique content offerings for DTamil
Sonam Saini Apr 19, 2021 9:29 AM
From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes
Misbaah Mansuri Apr 15, 2021 8:32 AM
The agency will manage the brands’ digital presence across Facebook, LinkedIn and Instagram, along with Influencer Marketing activities
exchange4media Staff Apr 14, 2021 1:59 PM
The channel will also premiere two new shows, Acham Yenbathu Madamaiyada and Suvai, on April 17
exchange4media Staff Apr 14, 2021 1:02 PM
Streaming from 15th April on discovery+, each week will feature Bollywood personalities Kareena Kapoor Khan, Malaika Arora, Karan Johar, Arjun Kapoor, and Pratik Gandhi
exchange4media Staff Apr 12, 2021 2:07 PM
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Misbaah Mansuri Apr 12, 2021 8:51 AM
The campaign adopted a quirky messaging route to appeal and resonate with the millennial and Gen Z audiences
exchange4media Staff Apr 10, 2021 8:46 AM
Siddiqui was GM & Head PR, Corporate & Internal Communication at Schneider Electric prior to her appointment at Microsoft
exchange4media Staff Apr 9, 2021 1:21 PM
Every Monday to Thursday at 9 pm, ‘Academy Club’, a curated month-long property, will offer a line-up of Oscar winning titles
exchange4media Staff Apr 6, 2021 6:01 PM
The digital commercial by FCB Ulka #SwitchToConfidenceSwitchToSofLens is now live across all social media handles
exchange4media Staff Apr 6, 2021 11:50 AM
This creative social experiment has been conceptualized with Schbang, the creative & technology company
exchange4media Staff Apr 1, 2021 3:53 PM
A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes
Misbaah Mansuri Mar 31, 2021 8:54 AM
Produced and filmed in the heart of Mumbai by Colosceum Media, this new series was created in partnership with Team Whistle
exchange4media Staff Mar 30, 2021 12:53 PM
Video paid subscribers will cross 50 million by 2023 and audio subscribers will reach 4 to 5 million by that time
exchange4media Staff Mar 30, 2021 9:00 AM
Brand’s first campaign with Amyra & Shreyas to be launched across digital and social mediums
exchange4media Staff Mar 26, 2021 4:36 PM
The report states that the top 5 state clusters - Maharashtra & Goa, Uttar Pradesh, West Bengal, Sikkim & Odisha, and Andhra Pradesh & Telangana - account for 51.4% of India’s internet population
exchange4media Staff Mar 26, 2021 3:24 PM
