santa
Basantani, has over two decades of experience across Omnicom Media Group, Dentsu, Mahindra & Mahindra and Infosys Technologies
e4m Staff Mar 19, 2026 2:41 PM
As part of the campaign, a blue Santa mascot will make appearances at select Jewelbox stores, creating moments of surprise
e4m Staff Dec 25, 2025 6:00 PM
From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught our eye this year
Soumya Gawri Dec 25, 2025 9:22 AM
Guest Column: Abhik Santara, Founder, Atom Network, provides a glimpse into his experience at the 2025 Cannes Lions
Abhik Santara Jun 17, 2025 8:42 AM
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Neeta Nair May 6, 2025 9:09 AM
The space has reportedly been bought at under-construction Kalpataru Infinia office and commercial development
e4m Staff Apr 22, 2025 12:35 PM
Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers
Shantanu David Dec 25, 2024 10:02 AM
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
Soumya Gawri Dec 25, 2024 9:35 AM
The week-long festivity features little Santas, RJs and interactive activities for children and families
e4m Staff Dec 24, 2024 1:57 PM
The campaign focuses on Christmas’ wider themes of generosity and giving, than the usual media portrayal of Santa Claus and reindeer
e4m Staff Dec 17, 2024 2:03 PM
Guest Column: Abhik Santara, Founder, Atom Network, shares his experiences from the Cannes Lions festival
Abhik Santara Jun 24, 2024 8:19 AM
It was Haddon Sundblom who first created a warm, pleasantly plump Santa who looked more human and less elf-like
e4m Staff Dec 25, 2023 9:14 AM
In this Christmas campaign, Zomato showcases the reactions of grown-ups and kids alike when the news of Santa Claus' delay breaks
e4m Staff Dec 22, 2023 11:59 AM
The agency has been onboarded as its integrated creative agency for India
e4m Staff Nov 6, 2023 10:05 AM
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
Tanzila Shaikh Jul 31, 2023 9:22 AM
Guest Column: Abhik Santara, Director & CEO, ^ a t o m network, shares his 10-point tips to make the most of the fest
Abhik Santara Jun 22, 2023 10:28 AM
During the roundtable discussion held in Bengaluru, industry leaders discussed strategies that brands could use to engage with customers and the most effective approaches
exchange4media Staff Jun 16, 2023 1:25 PM
Abhik Santara, CEO & Director, ^ a t o m network, and Yash Kulshresth, Chief Creative Officer, ^ a t o m network, share why their entries stand a good chance at the festival of creativity
Tanzila Shaikh Apr 20, 2023 9:22 AM
The theme of this edition of the conference is ‘All about building brands for today & tomorrow’
exchange4media Staff Feb 24, 2023 9:00 AM
Prior to this, Chakraborty was associated with Unshots as Senior Consultant
exchange4media Staff Feb 16, 2023 2:59 PM
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
exchange4media Staff Dec 22, 2022 9:18 AM
Disney Hotstar, Amazon India, Asian Paints, Byju's and Nykaa among key winners across 10 categories
exchange4media Staff Nov 29, 2022 8:03 PM
From creating different outlooks on Santa Claus to showering the customers with interesting deals and offers, here’s how various brands are spreading the Christmas cheer
exchange4media Staff Dec 25, 2021 7:53 AM
Hampa has roped in the agency to manage communication duties for its new range of hemp products
exchange4media Staff Sep 7, 2021 9:47 AM
Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year
Misbaah Mansuri Apr 7, 2021 8:24 AM
At by The Network, ^atom will be the exclusive partner representing India and South Asia
Neeta Nair Jan 12, 2021 8:28 AM
Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate
Abhik Santara Oct 20, 2020 11:09 AM
Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust
Neeta Nair Jun 24, 2020 8:41 AM
Before joining Bajaj Allianz Life, he was with Star Union Dai-Ichi Life Insurance
exchange4media Staff Jun 11, 2020 5:47 PM
IMPACT's Neeta Nair speaks with Abhik Santara, ex-President, Mumbai and Kolkata at Ogilvy on the launch of his agency ^ Atom
Neeta Nair Apr 8, 2020 8:31 AM