atom, India’s first ad agency launched during lockdown, wins three new accounts

Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust

e4m by Neeta Nair
Updated: Jun 24, 2020 9:48 AM

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^atom, the ad agency, which was started by Abhik Santara along with Yash Kulshresth and Ananda Sen just two months ago has won three new accounts across multiple categories - of edutech, e-commerce, health, food, and holistic living i.e. Lifology, Ahimsa Trust and Ezee products.  

 Along with these, ^atom has also signed on with three international brands for APAC markets, a leading food e-commerce brand in India and an upcoming new university. The detailed announcement will happen soon. ^atom is a business-first brand agency present in Mumbai, Delhi and Bangalore, that believes in building long-term brand equity by delivering on short-term ROIs.

 Abhik Santara, Director and CEO of ^atom, says: "All clients that we have won in the last two months, we are managing them across the full spectrum - from building their equity through strategic and creative ideas, digital and social media presence, media planning/buying and delivering business performance. And therefore more than the number of wins, the fact that we are managing them end-to-end is the most satisfying part. We have a robust team which specialises in various disciplines, but we are driving these through a single window of engagement for client brands. There are no clashes or conflict of vested interests. For us, it was not just about a one-off TVC, and in current times, probably an AV with a poetic VO. We were very clear that we would engage where we can own the business agenda for clients through our brand strategy, creative prowess, technology, media planning and performance. And we were fortunate enough to onboard clients who trusted us with combined mandates.”

 Speaking on appointing ^atom as their ad agency, Parag Agarwal, Trustee, Ahimsa Trust & Global CFO-Health, RB, says: “At Ahimsa trust, we have the ambition to change Indians' food habits and move them towards plant-based diets – which are healthier, good for the mother planet and the animals. Changing behaviours is never easy, and we were looking for an agency that would be able to develop insights into this multi-dimensional problem and offer a creative solution. ^atom fit the bill – and has helped give birth to a modern brand (plantsarepower.in) in a short time. We look forward to continuing our journey with ^atom and scale this into a big brand by leveraging their creativity, digital and media performance skills.”

 "It is easier to sell a new edible product to someone than convincing them not to eat a wide range of products. For the launch, we have roped in industrialists, celebrities and sports personalities to inspire different generations to lead a more kind and woke lifestyle. From a world-class website, thought-provoking communication to delivering on media KPIs, we are impacting each aspect of the conversion journey," says Yash Kulshresth, National Creative Head, ^atom. 

 ^atom has also won another multi-agency pitch of a global career counselling platform - Lifology and also Ezee products. Praveen Parameswar, CEO and Director, Lifology says, “We decide to partner with ^atom to materialize our grand vision of empowering 1 million parents in India to help their children take the right education and career decisions. Team ^atom's spirit, enthusiasm and most importantly, the attitude of ownership gives us a lot of confidence to move forward in the market. I love the way they carry brands in the heart." 

 Ananda Sen, National Creative Head, ^atom says, “The other very satisfying win that makes us all proud is Ezee products. We are launching a whole new array of kitchen utility products, and right from branding to packaging to launching a 360-degree campaign, retail and media buying, ^atom is mandated for the success of the entire GTM.”

 Sanjay Ruia, Chairman, Alka Lifestyles, says: “With ^atom our relationship is not of a communication agency, but that of a business partner. When we spoke to the team, we instantly clicked with the idea of long-term brand building without compromising on short-term business goals. It was evident in their approach. They always insisted on the right thing to do, important flexibility in the rapidly changing industry and disruptions caused by the pandemic. We believe that ^atom team members are the right people to execute and are motivated to do what is necessary to take your brand from 10 to 100, in the budget."

Chanchal Sanyal

Chanchal Sanyal, Author and Chairman of QED Communications, the group, which is backing ^atom, adds, “This is an investment that is right for the times and right for all times. A nimble, sure-footed, digitally native brand communications company peopled with experts hungry to do path-breaking work and deliver market results will always be in demand. Brands will always need stories to be told - and we are the storytellers.”

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