With this partnership, Amar Ujala will use Taboola’s discovery platform across desktop, tablet, and mobile web to maximize traffic

exchange4media Staff Apr 5, 2021 12:41 PM

In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights

exchange4media Staff Dec 24, 2020 11:29 AM

According to reports, the research body has returned the payment of the subscribers

exchange4media Staff Jul 22, 2020 9:45 AM

The report says that with 11% of people using Instagram for news, the platform is just one point behind Twitter

exchange4media Staff Jun 17, 2020 3:19 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 9, 2020 8:44 AM

In spite of a slow market, TOI, Daily Thanthi, Telegraph, Lokmat, HT and the Hindu are some of the newspapers that have seen a rise in readership in Q4

exchange4media Staff May 8, 2020 5:27 PM

Taboola's 'Moments of Next' report in partnership with Nielsen also reveals that 4x more people trust advertisements on news sites compared to ads on social media websites

exchange4media Staff Apr 15, 2020 5:52 PM

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019

exchange4media Staff Jan 20, 2020 12:18 PM

According to the latest IRS figures, more Indians read and understand English now

exchange4media Staff Dec 30, 2019 9:46 AM

Experts say why credibility and specialised content in the age of digital publishing are key for the growth of magazine readership in India

Ruhail Amin Dec 30, 2019 9:41 AM

What the bigwigs think about the growth of digital, increase in English readership and the importance of being credible in the age of fake news

exchange4media Staff Dec 30, 2019 9:41 AM

According to data, newspaper readership stood at 38 per cent in Q3 2019 as compared to 39 per cent in Q2 2019

Neethu Mohan Dec 30, 2019 9:20 AM

While internet numbers are promising, data on the rest of the media is reflective of stability in consumption pattern, says the survey

exchange4media Staff Dec 28, 2019 8:29 AM

Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

exchange4media Staff Nov 15, 2019 2:26 PM

It added 5,47,000 readers over Q1 to register a total readership of 67,73,000 in Q2 nationally

exchange4media Staff Aug 19, 2019 8:43 AM

Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates  

Neethu Mohan Jul 9, 2019 9:21 AM

With an overall listenership of 1.75 crore, BIG FM’s listenership has increased by 3.6 per cent as compared to IRS 2017

exchange4media Staff Jun 7, 2019 1:25 PM

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 18, 2019 9:37 AM