After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say

Kanchan Srivastava Apr 15, 2026 8:27 AM

Guest Column: L. Adimoolam, Publisher-Dinamalar, writes on the effect of the GST cut on advertising, India’s media currency, the IRS pilot study and much more

L. Adimoolam Oct 6, 2025 9:11 AM

The pilot will include premium homes typically left out in surveys, Vikram Sakhuja, the newly elected chairman of MRUCI, told e4m in an exclusive interview

Kanchan Srivastava Sep 25, 2025 8:38 AM

MRUCI may rope in Prasoon Basu’s firm Inteliphyle for the survey, say sources

Kanchan Srivastava Aug 28, 2025 8:21 AM

Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system 

Rajiv Dubey Aug 25, 2025 8:45 AM

Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access difficult

Kanchan Srivastava Aug 18, 2025 8:39 AM

DAVP sets advertising rates based on circulation figures, not readership unlike commercial clients; most publications still below pre-Covid circulation levels, note industry experts

Chehneet Kaur Jun 9, 2025 8:59 AM

Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said

Kanchan Srivastava Apr 16, 2025 8:55 AM

The absence of a deadline has raised eyebrows in the media and advertising industry, casting doubts on the timeline for the next IRS survey

Kanchan Srivastava Feb 19, 2025 8:50 AM

In October 2024, Mint recorded a remarkable 42.3 million unique visitors. Readers spent an impressive 103 million minutes on the platform, generating 161 million page views

NATIVE CONTENT Nov 28, 2024 1:16 PM

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited

Kanchan Srivastava Sep 18, 2024 8:47 AM

MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers

Kanchan Srivastava Aug 23, 2024 8:30 AM

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information

Chehneet Kaur May 14, 2024 8:59 AM

Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS

Naziya Alvi Rahman Aug 30, 2023 9:15 AM

The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers 

Sonam Saini Jun 27, 2023 9:02 AM

Taboola’s India Readership Insights for March 2023 identifies themes that engaged Indian readers through the month

exchange4media Staff Apr 11, 2023 10:58 AM

While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now

Kanchan Srivastava Aug 11, 2022 8:11 AM

With this partnership, Amar Ujala will use Taboola’s discovery platform across desktop, tablet, and mobile web to maximize traffic

exchange4media Staff Apr 5, 2021 12:41 PM

In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights

exchange4media Staff Dec 24, 2020 11:29 AM

According to reports, the research body has returned the payment of the subscribers

exchange4media Staff Jul 22, 2020 9:45 AM

The report says that with 11% of people using Instagram for news, the platform is just one point behind Twitter

exchange4media Staff Jun 17, 2020 3:19 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 9, 2020 8:44 AM

In spite of a slow market, TOI, Daily Thanthi, Telegraph, Lokmat, HT and the Hindu are some of the newspapers that have seen a rise in readership in Q4

exchange4media Staff May 8, 2020 5:27 PM

Taboola's 'Moments of Next' report in partnership with Nielsen also reveals that 4x more people trust advertisements on news sites compared to ads on social media websites

exchange4media Staff Apr 15, 2020 5:52 PM

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019

exchange4media Staff Jan 20, 2020 12:18 PM