Instagram to overtake Twitter as preferred news source over the next year: Reuters report
The report says that with 11% of people using Instagram for news, the platform is just one point behind Twitter
Twitter may soon have to relegate its status as the most news-friendly platform. A new study from Reuters Institute indicates that the micro-blogging platform will be overtaken by Instagram as a digital news source.
According to the Reuters Institute Digital News Report 2020, access to news is becoming more distributed. Just over a quarter of newsreaders read news on a website or an app. Gen Z (age 18-24) are more likely to read news on social media.
The report also says that the use of Instagram has doubled since 2018. Over the next year, it could also take over Twitter as a news source.
" Another big change in the last few years has been the growth of Instagram which popularised visual formats like ‘stories’ and short videos via IGTV. Instagram now reaches more than a third (36%) weekly and two-thirds of under-25s (64%). As people spend more time with the network, the role of news has also increased significantly. Instagram reaches 11% across age groups, almost as many as use Twitter for news," says the report.
The shifting attitude towards Instagram for news is mainly due to the increasing preference for visual stories. In recent years, Black Lives Matter, coronavirus and climate change stories have seen increased engagement on the platform.
The report adds that the coronavirus crisis caused an uptick in news consumption for mainstream media in the six countries where the surveys were conducted
TV and online news sources have seen an increase in consumption with more people turning towards television as the main source for news.
Thes study has been commissioned by the Reuters Institute for the Study of Journalism and has been conducted by YouGov through online questionnaire.
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