rap
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan
The primary round also included participation from WestBridge Capital, Accel, and others
e4m Staff May 16, 2026 1:27 PM
Claire Mazumdar, 37, is Kiran's niece and is currently the CEO of Bicara Therapeutics
Founded by Sunanda Rao-Erdem, the firm has been built with a focus on strategic communications and reputation management
e4m Staff Apr 3, 2026 12:13 PM
Founded in 2018 by Sunanda Rao-Erdem, the firm was built on a vision to deliver communications anchored in honesty, credibility, and measurable impact
e4m Staff Apr 3, 2026 11:19 AM
Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data
Aryendra Khan Apr 2, 2026 9:25 AM
As Alok Gupta, Director at Graphisads, celebrates his birthday today, we look at the nearly two decades of leadership that has stood out in the OOH universe
e4m Staff Mar 28, 2026 9:49 AM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
Under the new provisions, offenders may face imprisonment from three months to three years, along with fines starting at Rs 3 lakh and extending up to 5% of the film’s audited gross production cost
e4m Staff Mar 18, 2026 3:42 PM
Cinematic AV sequences played across giant screens, guiding audiences through the defining moments of Honey Singh’s journey while the music exploded live on stage
e4m Staff Mar 16, 2026 10:35 AM
Ramesh Shukla was a cultural ambassador who visually chronicled the birth and transformation of the United Arab Emirates
e4m Staff Feb 18, 2026 11:03 AM
The planned action has been described by organisers as an 'all India breakdown', with drivers logging out of their respective platforms for a fixed period during the day
From explorers and primatologists like Jane Goodall to filmmakers like Jimmy Chin, National Geographic has consistently celebrated individuals who push the boundaries of exploration and discovery
e4m Staff Jan 23, 2026 3:45 PM
The CES 2026 Wrap Report notes that in an AI-driven, creator-led ecosystem, brands are moving beyond scale alone, with influence shaped by trust and informed engagement emerging as a growth factor
e4m Staff Jan 22, 2026 1:18 PM
Rapido’s food and parcel delivery revenue rose 28.3% to Rs 340 crore in FY25
e4m Staff Jan 20, 2026 4:10 PM
Honouring the visionary entrepreneur who revolutionised outdoor advertising in India and continues to inspire with his unwavering commitment to excellence and innovation
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Sunidhi Vijay Jan 5, 2026 8:49 AM
2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers
Sunidhi Vijay Dec 30, 2025 9:04 AM
Spotify India’s sales head explains how India’s lo-fi, calm and spirituality listening habits are reshaping advertisers’ creative and mobile-first strategies
Aryendra Khan Dec 23, 2025 10:00 AM
This year, long-awaited policy support, returning readership data and steady advertiser confidence helped India’s print industry regain stability
Chehneet Kaur Dec 18, 2025 9:20 AM
At the launch of ‘The One’, Dhawan links his personal journey with the initiatives of Da One Group and the Shikhar Dhawan Foundation
e4m Staff Dec 15, 2025 10:07 AM
CBFC certified nearly 72,000 films in last five years while upholding creative freedom
e4m Staff Dec 12, 2025 4:21 PM
For the first time, advertisers can access campaign metrics, total ad streaming minutes, format mix, and audience engagement patterns with music and podcast genres
e4m Staff Dec 10, 2025 12:14 PM
Daily Mail and General Trust (DMGT) said it has entered formal discussions with RedBird IMI
Travis Scott’s CIRCUS MAXIMUS World Tour wrapped up its India leg with a concert at Mumbai’s Mahalaxmi Racecourse
Vaishnavi Deshpande Nov 20, 2025 3:39 PM
This feature explores Amandeep Singh, Sr. VP- PNG Marketing & Corp Comm, IGL journey, his approach to brand reputation, and the lessons shaping the future of marketing communications
Ritika Upmanyu Nov 12, 2025 11:15 AM
With these wins, Moshi Moshi further strengthens its portfolio across the lifestyle, digital-first, and consumer brand segments
e4m Staff Nov 6, 2025 12:34 PM
Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, spoke on ‘Human-Centric AI in Creative Campaigns: Striking the Balance of Trust, Emotion & Efficiency’ at e4m-iDAC 2025
e4m Staff Oct 15, 2025 4:34 PM
Under the deal, Prosus will acquire shares worth ₹1,968 crore, while WestBridge Capital will purchase shares worth ₹431.5 crore
e4m Staff Sep 25, 2025 11:30 AM
The brand had launched #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri
e4m Staff Sep 18, 2025 5:56 PM
The collaboration aims to drive cultural resonance through music, authenticity, and self-expression, the company
e4m Staff Sep 12, 2025 3:45 PM
The campaign film celebrates how the Indian jersey unites fans—regardless of who wears it—as the ICC Women’s Cricket World Cup India 2025 approaches, with matches kicking off on September 30
e4m Staff Sep 11, 2025 1:15 PM
The tribute by journalist Mihir Srivastava recalls Thakur not just as a formidable editor and writer, but as a man of style, warmth, wit, and uncompromising integrity
Senior journalist Bhupendra Chaubey expressed deep sorrow, remembering Sankarshan Thakur as a close friend and a sharp, principled voice in Indian journalism
In a condolence statement, the Guild hailed Thakur as a “formidable journalist and author,” noting his reputation for fearless reporting and incisive writing
Before taking over as the Editor in 2023, Sankarshan Thakur was Editor, National Affairs at The Telegraph
e4m Staff Sep 8, 2025 10:51 AM
Grapes Worldwide has conceptualised and executed a new campaign for Vibhor Oils
e4m Staff Aug 20, 2025 1:34 PM
Gen Z turns restrooms for emotional rest and privacy as burnout and overstimulation increase
Anuja Jain Jul 11, 2025 5:58 PM
Trapit Bansal’s professional journey reflects a rare blend of academic depth and industry exposure at some of the world’s top tech firms
As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
Sunidhi Vijay Jun 27, 2025 9:21 AM
With over Rs 700 crore disbursed to riders and 6 lakh livelihoods hanging in the balance, mobility brands uge Karnataka to act swiftly and formulate a clear, inclusive regulatory framework
e4m Staff Jun 14, 2025 12:45 PM
The campaign, created by Network Advertising, highlights protecting food safety and freshness
e4m Staff Jun 10, 2025 12:50 PM
Speaking at the e4m OOH Conference 2025, Vinkoo Chakraborty, President of Rapport Chrome, said 2024 saw a whopping 52% growth in out-of-home advertising over 2023
Guest Column: Shradha Agarwal, Co-Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and build interest around the brand
Shradha Agarwal Apr 23, 2025 3:48 PM
Prior to this, Anamika Singh was with Wildcraft India as Head-Marketing & Brand Communication
e4m Desk Apr 14, 2025 10:47 AM
The project, spanning eight years, is expected to generate revenue exceeding ₹100 crore
e4m Staff Mar 26, 2025 12:33 PM
Grapes Worldwide will be responsible for devising the consolidated digital strategy for LivWell and managing its entire communication strategy
e4m Staff Mar 19, 2025 12:24 PM
Guest Column: Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and unforgettable campaigns
Shradha Agarwal Jan 30, 2025 9:03 AM