The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations

Misbaah Mansuri Oct 30, 2020 9:03 AM

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

exchange4media Staff May 21, 2020 1:09 PM

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan May 2, 2019 9:05 AM

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

ChillOut: Chauhan, CEO, Parle Agro, loves to visit her farmhouse with her son and spend time fishing, horse-riding and cycling around

Neethu Mohan Apr 20, 2019 9:38 AM

Parle Agro announces national campaign featuring actor Salman Khan and first regional campaign with Jr. NTR in South

exchange4media Staff Mar 14, 2019 4:23 PM

He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand

exchange4media Staff Feb 20, 2019 2:02 PM

Barjatya was with Star India for more than seven years, after which he resigned as VP- Marketing, Star TV Network in October

Sonam Saini Dec 3, 2018 1:27 PM

The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff Aug 30, 2018 8:40 AM

The Joint MD & CMO of Parle Agro doesn't always take time off, but when she does, it’s about being with her kids and exploring new places around the world.

Misbaah Mansuri Jun 30, 2018 9:00 AM

Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM

The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards the youth across India.

exchange4media Staff May 9, 2018 7:59 PM

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Misbaah Mansuri Apr 24, 2018 8:57 AM

The campaign will launch special edition packs for Chennai Super Kings, and two separate commercials featuring Alia Bhatt and Allu Arjun,

exchange4media Staff Apr 3, 2018 3:13 PM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Mar 24, 2018 8:54 AM

Parle's Chauhan has jumped 11 places from her position on the list in 2017 to claim the top spot

exchange4media Staff Mar 23, 2018 8:59 AM

Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far-reaching impact and recall for the brand, according to the company.

exchange4media Staff Mar 16, 2018 8:53 AM

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha Nov 24, 2017 8:55 AM