The multi-media campaign has been rolled out across TV, Digital and OTT channels

exchange4media Staff Apr 2, 2022 8:48 AM

The campaign features brand ambassador Arjun Kapoor

exchange4media Staff Mar 29, 2022 11:11 AM

The TVC will be advertised during IPL on TV and Disney+Hotstar

exchange4media Staff Mar 27, 2022 10:00 AM

A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy

Sonam Saini Mar 10, 2022 8:47 AM

Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan

exchange4media Staff Mar 4, 2022 3:23 PM

The TVC shows Dhawan presenting the new flavour with the jingle, 'Dus ka Doodh, Oh So Smoodh'

exchange4media Staff Jan 22, 2022 4:00 PM

The media campaign has been rolled out nationally across multiple channels including TV, OOH and Digital

exchange4media Staff Aug 23, 2021 4:13 PM

The plaintiff contended that the tagline 'For the Bold' has been registered for PepsiCo's nacho brand Doritos

exchange4media Staff Jun 16, 2021 11:18 AM

&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital

exchange4media Staff Mar 27, 2021 8:01 AM

The campaign #LiveTheFrootiLife will roll out across multiple media channels including TV, OOH and Digital

exchange4media Staff Mar 27, 2021 7:39 AM

Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range

Ashee Sharma Mar 23, 2021 8:28 AM

The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations

Misbaah Mansuri Oct 30, 2020 9:03 AM

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

exchange4media Staff May 21, 2020 1:09 PM

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan May 2, 2019 9:05 AM

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

ChillOut: Chauhan, CEO, Parle Agro, loves to visit her farmhouse with her son and spend time fishing, horse-riding and cycling around

Neethu Mohan Apr 20, 2019 9:38 AM

Parle Agro announces national campaign featuring actor Salman Khan and first regional campaign with Jr. NTR in South

exchange4media Staff Mar 14, 2019 4:23 PM

He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand

exchange4media Staff Feb 20, 2019 2:02 PM