nivea
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The marketing performance company will continue managing the CPG conglomerate’s full media brief, covering online & offline media strategy, planning and buying

exchange4media Staff Dec 12, 2019 3:11 PM

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WPP to be brand owner for Beiersdorf’s Eucerin and Hansaplast, say media reports

exchange4media Staff Nov 11, 2019 9:13 AM

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The campaign for Nivea Milk Delights facewash has been conceptualized and created by FCB Interface

exchange4media Staff Mar 16, 2019 8:48 AM

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Apart from roping in actor Taapsee Pannu, George, Managing Director, Nivea India, said a significant investment has gone into market positioning, branding and pricing

exchange4media Staff Mar 6, 2019 9:31 AM

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The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM

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Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

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The first-of-its-kind innovation in the deodorant category features a unique dual-phase deodorant with two layers floating one on top of the other.

exchange4media Staff Aug 28, 2018 2:26 PM

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Ranveer Singh’s association will commence with the launch of Nivea Men’s innovation in deodorant segment on August 4, 2018, followed by a multi-media campaign starting August 10, 2018.

exchange4media Staff Aug 6, 2018 2:10 PM

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The situations where the winter body odour makes its presence felt have been humorously captured in short films

Misbaah Mansuri Jan 3, 2018 8:55 AM

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Nivea India’s new digital campaign highlights the eccentricities of consumption habits in the digital space

exchange4media Staff Jun 30, 2017 5:41 PM

Nivea India appoints Neil George as Managing Director; Rakshit Hargave elevated as SVP for India and Sub Sahara Africa?blur=25

George’s last stint with Nivea was at the German multinational’s Dubai office as the Vice President, in charge of Near East

exchange4media Staff May 17, 2017 1:59 PM

Netcore roundtable: Partner with FB and Google for best results in digital marketing say experts?blur=25

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media

exchange4media Staff Mar 22, 2017 2:53 PM

NIVEA MEN kicks off new campaign #CoveringUpFails?blur=25

Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

exchange4media Staff Nov 28, 2016 8:57 AM

Rakshit Hargave elevated to Senior VP for Sahara Africa, India & Sales, Beiersdorf near East?blur=25

Hargave joined NIVEA India, an affiliate of Beiersdorf AG, as the Managing Director of the Indian Operations in January 2011

Priyanka Mehra Aug 16, 2016 8:57 AM

Brands play the emotional card to celebrate Mother's Day?blur=25

Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication

Sarmistha Neogy May 9, 2016 7:49 AM

Marketers on what is deterring consumers from opening their pockets?blur=25

At the Businessworld Marketing Whitebook 2015 launch, Future Group's Devendra Chawla, Nivea's Rakshit Hargave, and Businessworld's Gurbir Singh discussed the topic 'A year of cautious optimism: What lies ahead for business leaders?'

exchange4media Staff Aug 1, 2015 8:42 AM

Using new technologies for newer experiences?blur=25

Aditya Save, Head, Digital Media and Marketing, Marico talks about innovative global case studies that intelligently integrate mobile into campaigns, turning regular brands into enabler brands

Aditi Raval Sep 16, 2014 8:52 AM

MEC retains media duties of Nivea?blur=25

Nivea from Beiersdorf had called for a media pitch earlier this year. MEC, who has been handling the media duties for the account since 2006, has retained the account, confirm industry sources

Priyanka Mehra May 27, 2014 7:55 AM