NIVEA makes TikTok debut with #SharetheCare campaign challenge
The campaign features leading TV personalities and influencers, including Genelia Deshmukh and Anita Hassanandani
NIVEA has made its debut on TikTok with its latest #SharetheCare campaign encouraging consumers to use this time to show their loved ones how much they love and care for them in a fun way - something which has become even more critical to express in today’s times. Going beyond skincare, NIVEA’s parent company Beiersdorf, in line with its Company Purpose Care Beyond Skin, is also undertaking a global aid program. One key measure is donating 5 million NIVEA skincare products to the healthcare staff around the globe to show their care and gratitude. Therefore, through the #SharetheCare campaign, NIVEA India is, hence, giving audiences an opportunity to spread smiles and bond with their loved ones.
NIVEA as a brand is known to carry the message of Trusted Care and Protection in each of its marketing campaigns in the most innovative ways. The campaign features leading TV personalities and influencers including Genelia Deshmukh, Anita Hassanandani among others who took up the #SharetheCare challenge and are now encouraging their followers to participate and join the fun! Participants can download the TikTok app to join this fun and cool interactive challenge and show their loved ones how much they care while swaying to Nivea’s quirky foot-tapping beats. The challenge is gaining momentum already and is currently trending on TikTok with heartwarming videos coming in from viewers across the country in just few days of its launch. NIVEA joined hands with Balancing Act Productions to execute this campaign successfully.
Speaking on the new campaign, Sachin Killawala, Director Marketing, NIVEA India said, “We are living in uncertain and challenging times. Now more than ever is the time to show care and spread love. NIVEA stands for Trusted Care and Protection and through this campaign we want to encourage viewers to express their love and care in catchy and memorable ways to their loved ones on a fun platform like TikTok in order to bring this campaign alive!
“We have received a very good response and participation from people so far. The activity has also helped us strengthen our beliefs of Trusted Care and Protection with our consumers’ successfully,” he added.
Aditya Hitkari and Divya Palat, Founders, Balancing Act Productions adds “At Balancing Act we enjoyed creating the music and lyrics and the choreography along with choosing the perfect blend of influencers who could take Nivea's message of 'Share The Care' forward. In these times, we were proud to create something positive and happy!”
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