Samantha Ruth Prabhu is the face of NIVEA's Luminous Even Glow range

The brand has unveiled a TVC with the actor promoting its new range of products with the brand's patented Thiamidol technology

by e4m Staff
Published: Feb 20, 2025 4:20 PM | 2 min read

With Samantha Ruth Prabhu as their ambassador, NIVEA has introduced the Luminous Even Glow Range with brand’s patented technology - Thiamidol, an ingredient which claims to reduce dark spots, hyperpigmentation and enhance skin radiance in two weeks. T

NIVEA has unveiled a TVC featuring Samantha Ruth Prabhu.

Speaking on the launch, Geetika Mehta, Managing Director of NIVEA India, stated, “In a country where 37% of people grapple with hyperpigmentation daily, the need for effective skincare solutions is more pressing than ever. As a brand trusted for generations, NIVEA remains committed to pioneering science-backed innovations that address real consumer needs. With the launch of the new range, we bring to India a breakthrough formulation powered by our patented Thiamidol technology - designed to visibly reduce dark spots and restore skin’s natural radiance.

She added, “We are also delighted to have Samantha Ruth Prabhu as the face of this launch. Just like NIVEA, she believes in embracing one’s true self while striving for the best, making this partnership a natural fit. This launch is more than just a product introduction - it’s a testament to our dedication to combining global expertise with deep local insights, ensuring that skincare is not just effective, but also inclusive and accessible.”

Commenting on the collaboration, Samantha Ruth Prabhu said, “NIVEA has been a trusted name for me and my family for years, making this partnership incredibly special. Skincare, for me, is about consistency and care - choosing products that are both effective and gentle. The Luminous Even Glow range stands out because it doesn’t just reduce dark spots; it enhances skin’s natural radiance with science-backed innovation. What makes this collaboration even more meaningful is NIVEA’s deep-rooted philosophy of care, which aligns perfectly with my own approach to beauty. I’m excited for everyone to experience this transformative range and embrace their glow with confidence.”