samantha-ruth-prabhu
From film auteurs with Gen-Z actors to podcasters with wrestling icons, contrast casting has become advertising's sharpest hook in the scroll economy
Aryendra Khan Jan 30, 2026 9:38 AM
Dubai will host the 1 Billion Followers Summit 2026 from 9–11 January, uniting top global creators
The association will soon come alive through an integrated global campaign
The festive film for ‘Spark Your Imagination’, featuring Samantha Ruth Prabhu, is a vibrant, cinematic celebration of contemporary style
Samantha's branding career has been built on her image as not only a talented actress but also a role model for fitness, style, and confidence
Soumya Gawri Apr 27, 2025 10:00 AM
The brand has unveiled a TVC with the actor promoting its new range of products with the brand's patented Thiamidol technology
e4m Staff Feb 20, 2025 4:20 PM
The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch
The brand is backed by Zerodha’s Nikhil Kamath, Darwinboxs’ Rohit Chennamaneni, among others
exchange4media Staff Mar 29, 2023 1:59 PM
While choosing the representative, the company claims to have heeded the suggestion of their online community or Mivians, who trended the hashtag #SamanthaForMivi
exchange4media Staff Sep 27, 2022 1:08 PM
Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals
Mansi Sharma Sep 2, 2022 9:08 AM
The campaign, titled ‘go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith
exchange4media Staff Apr 25, 2022 5:44 PM
The campaign, titled ‘go for it’, aims to inspire shoppers to experiment with trendy styles and highlights the importance of overcoming self-doubt by taking a confident leap of faith
exchange4media Staff Apr 25, 2022 5:42 PM
The TVC created by Wunderman Thompson has been released in Tamil, Telugu, Malayalam and Kannada
exchange4media Staff Mar 29, 2022 3:35 PM
Through this partnership, the brand intends to anchor its presence in the southern market
exchange4media Staff Feb 8, 2022 1:59 PM