Nivea salutes all moms this Mother’s Day with #ShareTheCare campaign

The digital campaign asks consumers to tag that ‘superhero caregiver mom’

e4m by exchange4media Staff
Published: May 11, 2020 11:45 AM  | 2 min read

Nivea has launched a digital campaign to show gratitude and thank all those moms who are the front-line caregivers for the society, leaving behind their own families and kids to face new challenges every single day.

 Nivea India urges everyone to tag that superhero caregiver mom with her story and the brand will personally thank her too for her dedication and commitment towards keeping us safe.

 Speaking on the new campaign, Sachin Killawala, Director Marketing, NIVEA India said, “Nivea symbolises protection and care just like a mother’s instinct and that’s why this time we wanted to go beyond the traditional way of showering love to your own mom. This digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children. Nivea pays tribute to all the caregiver moms are the front runners and greatest Influencers of our lives in this pandemic. We are extremely grateful as she stands by us as a pillar of support and wakes up every day to face new challenges leaving her family behind.”

 Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India adds “From taking care of her family, to playing multiple roles, mothers are doing it all during the pandemic. What's more inspiring are the mothers who extend their care beyond their home. These are mothers working in the field – countless doctors, nurses, policewomen, and other front-line caretakers and essential service providers. They’re going beyond the call of duty to heal, protect, and provide for people in these trying times. We owe them a huge debt of gratitude and this our way of paying tribute to them, and saying thank you”.

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