miq
As Varun Mohan, Chief Commercial Officer for India and South Asia at MiQ, celebrates his birthday, we revisit his remarkable journey in the digital ecosystem
e4m Staff Jun 19, 2026 11:38 AM
Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies
Shalinee Mishra Jun 3, 2026 9:15 AM
MiQ Sigma has been designed to bring greater clarity and consistency to multi-platform activations, particularly for campaigns with high operational complexity, the company said
e4m Staff Mar 13, 2026 9:34 AM
As Vikas Khanchandani celebrates his birthday on March 8, we look at his journey in India’s broadcast industry and his valuable contributions to the sector
The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of outcome-driven campaigns
e4m Staff Dec 11, 2025 1:03 PM
The campaign positions Bath & Body Works as the go-to destination for luxurious candles this season
e4m Staff Sep 24, 2025 12:42 PM
The company has announced a mix of key elevations and new strategic appointments
According to MiQ Festive Shopper Insights 2025, 43% plan high-ticket purchases and 45% open to explore new brands
Namrata Aswani Setty has held leadership roles at Gozoop Group, Ogilvy, Perfect Relations, among others
e4m Staff Jul 14, 2025 12:35 PM
MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals
e4m Staff Jun 5, 2025 12:29 PM
Vikas Khanchandani has over two and a half decades of experience across media, advertising, and digital transformation
e4m Staff May 26, 2025 1:09 PM
Mohan joined the company in 2020 as Head of Growth & Revenue for India & SAARC
e4m Staff Apr 23, 2025 3:37 PM
The brand's latest campaign 'Aren’t We All Girls?' celebrates the courage, resilience, and multifaceted lives of modern Indian women
In the lead-up to the festivities, personal gadgets like earphones, smartwatches, and smartphones remain highly sought after, especially in East India
Elevates Juhi Lalchandani and Meenal Gupta as Regional Directors for the North and South India regions, respectively
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
The beauty brand is known for its natural ingredients from Korea’s Jeju Island
e4m Staff Jul 16, 2024 12:33 PM
Dabhade has over two decades of experience in core digital marketing, key customer relationship management & business advisory experience
e4m Staff Jun 26, 2024 8:54 AM
The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts
Kanchan Srivastava Jan 16, 2024 8:47 AM
MiQ’s sustainable ads can measure and reduce the carbon footprint of digital ads, deliver greener ad creatives, and optimize supply paths
e4m Staff Dec 19, 2023 11:49 AM
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
Shantanu David Aug 31, 2023 8:38 AM
At the MiQ-e4m roundtable, industry heads discussed opportunities and challenges in the AdTech space, driving sales by using real-time data and more
exchange4media Staff Jul 25, 2023 9:30 AM
At the roundtable on July 21, industry heads will discuss opportunities and challenges in the AdTech space, driving sales by using real-time data and more
exchange4media Staff Jul 20, 2023 8:57 AM
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
Nilanjana Basu May 18, 2023 9:14 AM
The MD of MiQ India, China and SAARC, spoke to e4m about the role of Connected TV in its business, hot trends of the programmatic world and vision of India as a market
Nilanjana Basu May 17, 2023 8:37 AM
At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to reach consumers
exchange4media Staff Jun 30, 2022 8:33 AM
Marketing programmatic partner MIQ looks at how one can leverage real-time, in-market-signals, to create a beauty demand score to help improve the effectiveness of branding performance campaigns
exchange4media Staff Nov 11, 2021 8:46 AM
Even with cryptocurrency still seeing limitations across marketing channels in India, the industry saw a 612% rise in the number of users in the country, in the last year alone
exchange4media Staff Oct 21, 2021 8:49 AM
Two panel discussions at the Pitch CMO Summit 3.0 will focus on how companies can boost brand salience and what the marketing playbook in the connected era looks like
exchange4media Staff Sep 22, 2021 9:00 AM
On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences
exchange4media Staff Jul 18, 2020 8:49 AM
According to the report, Desktop consumption has increased by 8.3% while usage of Mobile Phones and Tablets dropped by 1.1% and 0.7% respectively
exchange4media Staff May 15, 2020 8:37 AM
