MiQ announces MiQ Sigma, an AI advertising platform

MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals

by e4m Staff
Published: Jun 5, 2025 12:29 PM | 2 min read

MiQ has announced the launch of MiQ Sigma, a transformative AI-powered advertising platform, backed by its machine-learning technology trained on the world's most connected data set.

MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores.

“In India’s dynamic and evolving media ecosystem, both speed and localisation are key components to high-performing campaigns. We are thrilled to introduce MiQ Sigma to the market, allowing brands to unlock the potential of their operations, making campaigns & insights faster, smarter, and more connected—it is what will power MiQ to drive market leading outcomes, and give our teams and clients a serious edge in a rapidly changing market,” said Lee Puri, Co-founder of MiQ.

Varun Mohan, Chief Commercial Officer, India at MiQ added, “MiQ Sigma marks a monumental step forward for Indian advertisers looking to unify strategy, speed, and performance across the programmatic ecosystem. It puts the power of cutting-edge AI directly in the hands of our clients and partners—whether they are trying to decode the OTT boom, retail media surge, or multilingual audiences. With MiQ Sigma, they are no longer forced to choose between performance and reach. They can optimize for the best possible ROI across the country through cutting-edge technology and intelligence, accessible through a singular powerful platform.”