MiQ launches AI-powered platform MiQ Sigma in India

MiQ, a programmatic platform, has launched MiQ Sigma – its proprietary AI-powered platform, in India.

“The launch of MiQ Sigma marks a significant step forward in strengthening the company’s technology-led offerings in one of the world’s fastest-evolving advertising markets. MiQ has a strong presence in over 20 countries globally, and is focusing on long-term growth in the Indian market by solving real market complexity and fragmentation issues across the programmatic ecosystem. MiQ Sigma has been designed to bring greater clarity and consistency to multi-platform activations, particularly for campaigns with high operational complexity. This runs alongside MiQ’s strategic data partnership with Samba TV that enables advanced cross-screen television insights and analytics, bringing unified planning, activation and measurement capabilities. Together, these innovations put MiQ at the cutting edge of innovation for omnichannel programmatic marketing,” stated a press release.

The launch of MiQ Sigma was announced by Gurman Hundal, Global CEO & Co-founder of MiQ and Varun Mohan, Chief Commercial Officer India at MiQ.

“With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands,” said Gurman Hundal, Global CEO & Co-founder, MiQ.

“Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens,” added Varun Mohan, Chief Commercial Officer India, MiQ.