marketing-campaigns
The rebrand signals a structural shift: from software vendor to AI-native outcome partner
e4m Staff Aug 12, 2026 12:28 PM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
Prior to this appointment, Deodhar was Senior Manager - Music Marketing at Saregama India
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Sandhi Sarun Aug 3, 2026 9:03 AM
Before joining Ashwin Sheth Group, he held senior positions at Nahar Group
e4m Staff Jul 21, 2026 9:24 AM
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations
Aryendra Khan Jul 20, 2026 7:44 AM
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
She previously worked with Disney+ Hotstar as Marketing Lead – India Originals & Movies
e4m Staff May 12, 2026 8:52 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Sunidhi Vijay Jun 11, 2025 8:11 AM
On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators
Ritika Raj Oct 10, 2022 9:08 AM
The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results
exchange4media Staff Nov 22, 2021 9:04 AM
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
exchange4media Staff Nov 15, 2021 8:41 AM
The actor will be the face of FPBL's marketing campaigns across various platforms
exchange4media Staff Sep 13, 2021 4:34 PM
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM
Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns
exchange4media Staff Jan 20, 2021 1:24 PM
The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms
exchange4media Staff Sep 18, 2020 1:37 PM
Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy
From generating cultural touchpoints and driving social media engagement, COLORS not only built and enhanced consumer engagements across platforms but also won 30+ awards across categories
exchange4media Staff Jan 2, 2020 11:18 AM