kinetic

Rachana Lokhande, CO-CEO, Kinetic India addressed a session on 'Measuring Impact in OOH Advertising: Practical or Impossible?'

exchange4media Staff 09-March-2019

At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?

exchange4media Staff 04-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

The ninth edition of NEONS Awards & OOH Conference 2019 will be held on March 8, 2019 in Gurugram with the theme 'Scope of innovation in order to transform OOH: Signs of Tomorrow'

exchange4media Staff 17-January-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign

exchange4media Staff 13-November-2018

He has been brought on board at a time when The Hindu Group is celebrating 140 years of being in business and is looking to focus on its advertising revenue

exchange4media Staff 31-October-2018

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan 15-October-2018

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan 07-September-2018

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

exchange4media Staff 17-August-2018

His last day at the agency is July 13. He plans to take a break for a few months now.

Sonam Saini 10-July-2018

Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future

Samarpita Banerjee 28-March-2018

We list a few important stories that you may have missed in the week gone by

exchange4media Staff 24-March-2018

The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when it comes to ad spends

Ruhail Amin 23-March-2018

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

exchange4media Staff 22-March-2018

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha 04-October-2017

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

exchange4media Staff 30-August-2017

Decoding the brief using ‘Aureus’, a state-of-art planning tool and clearly defined the role of OOH, the media strategy adapted was to build quick impact and brand registration in top 11 cities during the period of 20 days

exchange4media Staff 09-August-2017

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

exchange4media Staff 16-May-2017

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