According to industry experts, this move will primarily impact news channels or whoever invests in landing pages

Sonam Saini Sep 4, 2020 9:08 AM

Guest Author: Karan Taurani, Vice President, Elara Capital, analyses overall performance of listed broadcasters

Karan Taurani Aug 8, 2020 4:26 PM

Karan Taurani, VP – Research Analyst (Media), Elara Securities (India) Private Limited, says SMEs will play a key role in bringing incremental growth in digital advertising

Dipali Banka Jul 29, 2020 8:11 AM

Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM

According to Taurani, ad spends too will see a negative impact due to the transition phase, just like it did during NTO 1.0

exchange4media Staff Jul 25, 2020 8:38 AM

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

According to media experts, even though there could be a delay in payment of cable bills, broadcasters’ revenue is unlikely to be affected in this aspect as that share would eventually come in

exchange4media Staff May 19, 2020 9:20 AM

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM

Industry experts express mixed sentiments - while some are hopeful about the industry tiding over the situation others feel a drop in advertising revenues is imminent

Sonam Saini Mar 19, 2020 8:12 AM

According to analysts, the fresh set of amendments to the TRAI tariff order is yet another disruptive move for broadcasters

Sonam Saini & Tasmayee Laha Roy Jan 3, 2020 8:21 AM

Consolidation will work well for the television industry but will also lead to overlapping of segments, say industry experts

exchange4media Staff Dec 2, 2019 9:20 AM

Advertising revenue, which reported 18.6% YoY growth, has surely led ZEEL off to a great start to FY19

Sonam Saini Jul 18, 2018 8:59 AM

Reliance Jio also announced Giga TV set-top boxes, which will have the ability to use the Internet to offer services such as live TV channels, and a new way of interacting with more than one person at the same time using Jio TV Call

Sonam Saini Jul 6, 2018 9:00 AM

Industry experts feel that it has been a good quarter compared to last year, thanks to IPL and FIFA World Cup

Sonam Saini Jul 3, 2018 9:00 AM