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The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital

exchange4media Staff Jan 12, 2021 9:04 AM

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As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved back to their hometowns

Sonam Saini Jan 5, 2021 8:29 AM

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The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market

Sonam Saini Dec 28, 2020 8:35 AM

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Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit

Javed Farooqui Nov 12, 2020 8:35 AM

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Bigg Boss 14 has come as a breather to viewers waiting for fresh content and the response has been heartwarming, shared Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18

Sonam Saini Oct 21, 2020 8:58 AM

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According to industry experts, this move will primarily impact news channels or whoever invests in landing pages

Sonam Saini Sep 4, 2020 9:08 AM

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Guest Author: Karan Taurani, Vice President, Elara Capital, analyses overall performance of listed broadcasters

Karan Taurani Aug 8, 2020 4:26 PM

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Karan Taurani, VP – Research Analyst (Media), Elara Securities (India) Private Limited, says SMEs will play a key role in bringing incremental growth in digital advertising

Dipali Banka Jul 29, 2020 8:11 AM

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Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM

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According to Taurani, ad spends too will see a negative impact due to the transition phase, just like it did during NTO 1.0

exchange4media Staff Jul 25, 2020 8:38 AM

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Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

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According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

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According to media experts, even though there could be a delay in payment of cable bills, broadcasters’ revenue is unlikely to be affected in this aspect as that share would eventually come in

exchange4media Staff May 19, 2020 9:20 AM

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Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

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Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM

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Industry experts express mixed sentiments - while some are hopeful about the industry tiding over the situation others feel a drop in advertising revenues is imminent

Sonam Saini Mar 19, 2020 8:12 AM

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According to analysts, the fresh set of amendments to the TRAI tariff order is yet another disruptive move for broadcasters

Sonam Saini & Tasmayee Laha Roy Jan 3, 2020 8:21 AM

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Consolidation will work well for the television industry but will also lead to overlapping of segments, say industry experts

exchange4media Staff Dec 2, 2019 9:20 AM

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Advertising revenue, which reported 18.6% YoY growth, has surely led ZEEL off to a great start to FY19

Sonam Saini Jul 18, 2018 8:59 AM

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Reliance Jio also announced Giga TV set-top boxes, which will have the ability to use the Internet to offer services such as live TV channels, and a new way of interacting with more than one person at the same time using Jio TV Call

Sonam Saini Jul 6, 2018 9:00 AM