According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

According to media experts, even though there could be a delay in payment of cable bills, broadcasters’ revenue is unlikely to be affected in this aspect as that share would eventually come in

exchange4media Staff May 19, 2020 9:20 AM

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM

Industry experts express mixed sentiments - while some are hopeful about the industry tiding over the situation others feel a drop in advertising revenues is imminent

Sonam Saini Mar 19, 2020 8:12 AM

According to analysts, the fresh set of amendments to the TRAI tariff order is yet another disruptive move for broadcasters

Sonam Saini & Tasmayee Laha Roy Jan 3, 2020 8:21 AM

Consolidation will work well for the television industry but will also lead to overlapping of segments, say industry experts

exchange4media Staff Dec 2, 2019 9:20 AM

Advertising revenue, which reported 18.6% YoY growth, has surely led ZEEL off to a great start to FY19

Sonam Saini Jul 18, 2018 8:59 AM

Reliance Jio also announced Giga TV set-top boxes, which will have the ability to use the Internet to offer services such as live TV channels, and a new way of interacting with more than one person at the same time using Jio TV Call

Sonam Saini Jul 6, 2018 9:00 AM

Industry experts feel that it has been a good quarter compared to last year, thanks to IPL and FIFA World Cup

Sonam Saini Jul 3, 2018 9:00 AM