What the WarnerMedia-Discovery deal means for India

Experts say that the overall impact of the merger will be minimal in India as the players lack size and scale, yet there's potential if HBO Max launches in the country

e4m by Javed Farooqui & Sonam Saini
Published: May 20, 2021 8:45 AM  | 6 min read
warnermedia

Earlier this week, AT&T had announced a $43 billion deal to merge WarnerMedia with Discovery. AT&T, which had acquired Time Warner for $85 billion, will form a new media company with Discovery in which it will own a 71% stake with the latter holding the remaining 29%.

But the deal may not have much impact in India as the two players lack size and scale in the fast-growing media & entertainment (M&E) market. WarnerMedia has been facing challenges in the Indian market following the implementation of the new tariff order (NTO). Likewise, Discovery has been unable to scale up its India business.

The combined WarnerMedia-Discovery entity in India will have a presence in kids, infotainment, and lifestyle genres. WarnerMedia owns and operates four channels Pogo, Cartoon Network, CNN International, and Cartoon Network HD+.

Discovery Communications India has a bouquet of 13 channels comprising Discovery Channel, Animal Planet, TLC, Discovery Kids, DSPORT, Investigation Discovery, Discovery Science, Discovery Turbo, Discovery HD, Animal Planet HD WORLD, TLC HD, DSPORT HD, and Investigation Discovery HD.

The combined entity will also have a streaming platform in discovery+ along with the likelihood of HBO Max getting launched next year. It is pertinent to note that HBO has licenced its content to Star in India for both TV and digital.

Discovery Communications India reported revenues of Rs 857.74 crore on a net profit of Rs 54.9 crore in FY20. Revenue from distribution support stood at Rs 731.1 crore while programme sourcing revenue came in at Rs 126.5 crore.

WarnerMedia India's revenue for FY20 was Rs 440.4 crore while net loss stood at Rs 7.5 crore. The company reported ad and subscription revenue of Rs 148.55 crore and Rs 266.9 crore respectively.

The combined share of both the networks will be in low single-digit as most of their channels fall in niche genres. WarnerMedia-Discovery will have a strong presence in the kids' genre with Cartoon Network, Pogo, and Discovery Kids. However, the kids' genre itself faces the problem of under-indexation despite being the fourth biggest category in terms of viewership share. To make matters worse, Pogo and Cartoon Network have been losing market share.

To be fair, both WarnerMedia and Discovery have experimented with the Hindi general entertainment market by launching Imagine TV and Discovery Jeet respectively. However, both the experiments failed to yield positive results. WarnerMedia-owned Turner Asia Pacific had acquired NDTV Imagine from the NDTV Group and rebranded it as Imagine TV. However, the Hindi GEC foray was a short-lived one as Imagine TV folded in 2012.

Discovery's dalliance with the Hindi GEC genre ended within six months of launching Discovery Jeet. The male-skewed channel couldn't create an impact right from its inception as the original programming failed to impress the viewers.

The New Tariff Order (NTO) by the Telecom Regulatory Authority of India (TRAI) sounded the death knell for niche genres like English entertainment. Other genres like infotainment and lifestyle are also finding the going getting tough as the bigger broadcasters took away the major share of the consumers' wallet.

The NTO and the migration of English content viewers to OTT forced WarnerMedia to unceremoniously shut down HBO and WB in 2020.

"WarnerMedia was actively planning to bring HBO Max to India next year because they know the importance of the Indian market. Even Discovery knows how important the Indian market is. Warner had a strategic plan for India; now Discovery will also get involved in that. HBO Max and discovery+ as a combination might be interesting," said the head of a TV channel.

"In India, there won't be much impact of this deal as Time Warner has already exited this market by shutting down HBO and WB. They only have Cartoon Network and Pogo. Discovery is not a driver here. Both are niche players. Moreover, they have entered the Hindi GEC space and failed. The English entertainment genre on linear video is almost dead," said the head of a leading distribution company.

"AT&T wouldn't have stayed in the media business for too long as it is a pure-play telco. It had taken a huge debt to buy Time Warner and DirecTV. For AT&T, their deal got delayed by two years due to the Trump administration's move to block the deal. It got cleared only in mid-2018. So they lost almost two years in the process. The telecom business is very different from the way entertainment operates. Since AT&T had taken so much debt they started getting desperate," a senior media executive said on condition of anonymity.

The executive further stated that WarnerMedia lacks patience when it comes to the Indian market. "WarnerMedia is not known to be a patient company as they unceremoniously shut down HBO and WB. A few years back, they had walked out of Imagine TV also. Now they are left with kids business, which is struggling in the face of competition from incumbents," the executive said.

On Discovery, the executive stated that the network was not going anywhere barring the Discovery Channel. "In early days of cable & satellite, they created long-tail channels. However, the implementation of NTO started hurting those long-tail channels. Discovery Channel and Discovery Kids, to an extent, remain the driver channels," the executive added.

Ormax Media Founder and CEO Shailesh Kapoor said both the networks are not present in the GEC and movie genres. Therefore, the impact of the merger on the TV business will be zilch. "They will come together as a single company but will continue to be niche players," Kapoor added.  

He, however, feels that the two can become relevant in the OTT space if HBO Max launches in India. "There is more interest on the OTT side since HBO Max is not launched in India yet. I don't know what their plans might be - whether they will look at combining HBO Max with Discovery+ internationally under one brand name and launch the service to take on Disney+ and Netflix. OTT space is growing, and if HBO Max launches in India and makes its international content available, there would be an audience for that," he stated.

Elara Capital VP Karan Taurani shared, "On the streaming side, WarnerMedia has no presence in India, whereas Discovery+ is a small OTT offering in terms of genre, reach, and content. The only impact will be if  Discovery+ and HBO Max come together in India and bundle their offering. Otherwise, Discovery is too small to impact the overall OTT space. On the linear business, it is unlikely to have an impact because they hardly have a major presence in India. The genres that these two networks operate in are niche in the Indian market."

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Varanium Cloud to acquire shares from Fastway Transmissions

The acquisition will be worth Rs 2,683 crore

By exchange4media Staff | Mar 4, 2023 6:25 PM   |   1 min read

Varanium

Varanium Cloud Ltd. will be acquiring up to 14,53,44,256 equity shares with a face of Rs 10 each from Fastway Transmissions Private Limited. The total purchase consideration will amount to Rs 2,683 crore.

As per the company, the consideration payable shall be discharged by way of consideration in cash, the company's statement said.

The acquisition will be subject to execution of the Share Purchase Agreement and other related definitive documents.

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Devraj Sanyal elevated to Chairman and CEO of Universal Music India & South Asia

He has also taken on the additional role of SVP, Strategy for Asia Pacific, Middle East and Africa

By exchange4media Staff | Mar 2, 2023 10:11 AM   |   1 min read

Devraj sanyal

Devraj Sanyal has been elevated to Chairman and CEO of Universal Music India & South Asia. Prior to this, Sanyal was the MD & CEO of Universal Music India and South Asia, based in Mumbai. He has also taken on the additional role of SVP strategy for The AMEA (Asia Pacific, Middle East and Africa).

He has been associated with Universal Music India since 2011. Prior to that, he was Group CEO of Percept Sports & Entertainment, which includes music, events, television & intellectual properties, branded content & entertainment and talent management divisions. Sanyal also co-founded the prominent Asian electronic music festival, Sunburn, with Percept Ltd.

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MLA Ashish Shelar on ENBA jury panel

Shelar is currently serving as the Bhartiya Janata Party Mumbai president

By exchange4media Staff | Feb 27, 2023 2:39 PM   |   1 min read

shelar

Ashish Shelar, Member of the Legislative Assembly of Maharashtra, joins the ENBA jury panel.

Shelar is currently serving as the Bhartiya Janata Party Mumbai president. An active sports administrator, he has held several prestigious positions like Vice President of the Mumbai Cricket Association and Vice President of the Rajasthan Sports Club.

He has been the Mumbai Secretary for the Akhil Bhartiya Vidyarthi Parishad (ABVP).

The ENBA jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the ENBA jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

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Internet growth declined in India in FY22: TRAI

The Internet subscriber base in FY22 stood at 824.8 million, compared to 825.3 million as on 31 March 2021, says TRAI report

By exchange4media Staff | Feb 24, 2023 8:42 AM   |   2 min read

Internet users

India boasts of having the world's second-largest mobile phone market with more than a billion users. Yet, internet growth in the country appears to have declined over the past year. 

According to the latest TRAI annual report, the internet subscriber base, as on 31st March 2022, stood at 824.8 million, compared to 825.3 million as on 31 March 2021. 

This means nearly 0.5 million (5 lakh subscribers) have fallen off the internet between 2021-22, a year which was marked by covid-19 pandemic and lockdown resulting in massive job losses. 

The degrowth was recorded in both broadband and narrowband segments. The narrowband decline was gradual throughout FY22. But in the case of broadband, March 22 quarter was particularly bad as the number of internet subscribers fell from 792 million to 788.2 million.

This degrowth is remarkable especially since India is gearing up to welcome 5G. 

The overall telecom subscriber base registered a decrease of 34.27 million subscribers in this period; from 1201.20 million in FY21 to 1166.93 million in FY22, the TRAI report says. 

The wireless subscriber base, people who access the internet via mobile phone, was 1142.09 million at the end of 31 March, 2022 in comparison to 1180.96 million a year ago, registering a decrease of 38.87 million subscribers during the financial year 2021-22.

Smartphones are the main gateway to go online - and this is where growth is flattening. India Smartphone Market Declined by 10% in 2022 to 144 Million Units, according to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker. This is the lowest figure since 2019, with a 10% decline YoY (year-over-year). 

The last quarter was particularly bad when shipments declined 27% YoY to 30 million units. Steep rise in the cost of mobile phones due to inflation is being blamed for the dwindling demand. 

“The ASP (average selling price) hit a record US$224, rising 18% YoY in 2022. The entry-level segment (sub-US$150) shrank to 46% of the market, down from 54% a year ago. The dearth of new launches in this critical mass segment was a barrier for new smartphone users, thus limiting the overall market’s growth,” Upasana Joshi, Research Manager, Client Devices, IDC India, said in a statement. 

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Shazia Ilmi joins ENBA jury panel

The ENBA jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India

By exchange4media Staff | Feb 22, 2023 12:52 PM   |   1 min read

shazia ilmi

Shazia Ilmi, former journalist and politician joins the ENBA jury panel.

Ilmi has over 15 years of experience in journalism and documentary filmmaking. As a television journalist, she led the media campaign of an anti-corruption bill. She hosted and produced a famous prime time news show called Desh Videsh on Star News.

Ilmi has been a member of the International Association of Women in Radio and Television. She has been an active politician since 2011. She is currently a spokesperson for the Bharatiya Janata Party.  

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the ENBA jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India. 

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

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Anthony Yesudasan’s last rites to be performed in Delhi today

The last rites will be held at 3pm on 21st Feb. at the Army Cremation Ground, URI Enclave, Barar Square, New Delhi.

By exchange4media Staff | Feb 21, 2023 11:33 AM   |   1 min read

Tony

The last of Anthony (Tony) Yesudasan, former top executive Reliance Anil Dhirubhai Ambani Group’s who passed away on 20th Feb will be held today 3pm  at:- Army Cremation Ground, URI Enclave, Barar Square, New Delhi.

It must be mentioned that Jesudasan was a close aide of Dhirubhai Ambani’s younger son Anil Ambani and was associated with the Reliance group for close to three decades. He has been working closely with Ambani since the conglomerate split in 2006 and the Reliance ADA Group was formed. 

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Supersonic has always tried to make music & lifestyle accessible to all: Gaurav Mashruwala

Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL

By exchange4media Staff | Feb 17, 2023 9:10 AM   |   5 min read

Gaurav Mashruwala

Live events business was one of the worst-hit sectors in the media & entertainment industry during Covid. Unlike other sectors of the M&E industry, which recovered and touched pre-Covid levels in terms of revenues in the last two years, organized live events segment could recover only 20% revenues in 2021, as per the FICCI EY 2022 report.

While the category picked up momentum in 2022, 2023 is likely to speed up the segment's growth journey as there are several big live events that will take place this year, Vh1 Supersonic being one of them. The music festival is returning after a gap of three years. 

Vh1 Supersonic, which will open on February 24, has already onboarded multiple partners, including Budweiser as the title sponsor, NEXA as co-powered by and JBL as audio partner. Other brands that have partnered with the fest include Jimmy’s Cocktails, MakeMyTrip, Under25, Slim Jim, Gold’s Gym, Impressario and Ajio.

Speaking on the category and the festival, Gaurav Mashruwala, Business Head, Viacom18 LIVE (Integrated Network Solutions), shared that the category of live events and experiences as a whole has exploded. “Overall, there has been a significant increase in the live experiences and event space, whether B2C or B2B, post Covid.” 

Mashruwala believes that 2023 will be a good year for the category. However, he shares that players in the space will have to rethink how they're doing their experiences and events. “There will still be a large number of shows and events, but the manner in which they are carried out and the capacity in which they are carried out will have to be reconsidered by each owner of a brand or experiential company.”

Vh1 Supersonic artistes line-up

This year will witness international pop star Anna-Marie, global trend setter TYGA and internet sensation Chukwuka Ekweani, aka CKay, headlining Vh1 Supersonic 2023. These globally recognized artistes will be performing live in Pune along with an amazing line-up of indie artistes.

“It began as an EDM and techno-based festival in terms of music genres, but over time, we realised that music consumption has changed and that people in India are listening to a wide range of music genres. We also began to broaden those genres. In 2020, we transitioned into a multi-genre music festival, and we will continue to do so this year. In addition to EDM and techno, VH1 Supersonic will feature hip hop, reggae, indie and multiple genres of music,” said Mashruwala.  He said there has been a growth in terms of the music genres that the festival wants to tap into because that's what the consumer demands today. 

Experience 

Curating one-of-its-kind experiences, Budweiser Beats is bringing back the Budweiser Beer Garden along with their Techno and House stage; BUDX Spectrum. 

Impresario Entertainment & Hospitality will not only have the self-programmed SOCIAL stage with SOCIAL-dedicated bars across the festival but there will be an exciting integration: curation of the Superflea with specially curated experiences and pop-ups by restaurants under the Impresario portfolio such as SOCIAL, Salt Water Café, Slink & Bardot, Boss Burger, Lucknowee, Prithvi Cafe & many more

The Superflea will also feature a few brands that are ‘Friends of Impresario’.

Mashruwala said, “We have seen a shift in consumers wanting to have a great experience. If one is going for a festival for three days with friends, one is obviously looking at not just listening to great music but also looking at having a great time.”

He further added, “Experience at the festival over that three-day period becomes something that we have been curating very carefully to ensure that people who come have a great time.''

Mashruwala shared that they launched Super Street in the 2020 edition with fashion and art experience, and this time they are doing a massive Super Street with Sunday Soul Sante and NRYTA.

While NRYTA will take care of the art portion where they will also be doing an immersive art 3D showcase, Sante is doing the entire fashion piece. Between both of them, they will have more than 100 designers in the fashion and art space who will be showcasing.  

Response from partners 

Some of the brands that have previously participated with us and been our partners, such as Budweiser and JBL, have all returned, shared Mashruwala. 

He added, “In terms of brands, we are seeing new interest from brands who have never tried Supersonic before. So we have Nexa, Ajio, and Jimmy'z Cocktail participating this time. So, overall, I'd say the response from brands has been excellent.”

Ticket price 

The festival’s entry ticket for the first day is priced at Rs 999 and the VIP ticket is priced at Rs 1999.  For three days, the entry ticket is priced at Rs 4299 and the VIP ticket is priced at Rs 5999. (Prices are different for different days)

He said, “Overall, we have not raised our prices from the last edition. We wanted our fan base to return, and we also recognise that during Covid, people have faced various financial challenges. I believe that the entry ticket price is the most reasonable in this market for any festival of this size.” 

He further added, “Supersonic as a festival has always tried to make music and lifestyle accessible to everyone.”

He concluded, “With the inclusion of our new large experiences, we are seeing that that response is only expanding.”

 

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