discovery-kids

Guest Column: Singh, Business Head, Discovery Kids says the shift in programming from a majority foreign content to locally produced content is a good sign and has added to the growth of the industry

Uttam Pal Singh 29-January-2019

Kids between 2-14 years account for 20 per cent of total TV impressions, says BARC India data

Sonam Saini 05-November-2018

The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution

exchange4media Staff 20-September-2018

The resurgence of Discovery Kids has been led by two shows - Bandhbuk aur Budbak and Little Singham

exchange4media Staff 23-August-2018

Layered into 3 rounds – at School Level, City Level and State level, the quiz will culminate into a 6-episode TV quiz show which will premiere on Discovery Channel, Discovery HD World, Discovery Science & Discovery Kids starting Feb 2019.

exchange4media Staff 18-June-2018

The mandate includes building brand awareness and strengthening the brand's digital presence by highlighting their existing and upcoming animated shows and building a strong digital community.

exchange4media Staff 15-June-2018

Discovery Kids launched its first home production Little Singham last month. The local show not only got the channel positive ratings but also helped it get more advertisers

Sonam Saini 29-May-2018

The ground-up Super Hero Indian IP Little Singham, launched in collaboration with Rohit Shetty Picturez and Reliance Animation, helped the channel increase its reach to 24 million (a historic high for Discovery Kids).

exchange4media Staff 04-May-2018

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini 23-April-2018

At the launch of Discovery Kids’ new show 'Little Singham', Uttam Pal Singh- Head of Discovery Kids said that the broadcaster is planning to launch an OTT platform to have a strong presence of Discovery Kids on traditional TV and OTT side

exchange4media Staff 11-April-2018

Discovery Kids collaborates with Rohit Shetty Picturez and Reliance Animation to launch new animation series ‘Little Singham’

exchange4media Staff 11-April-2018

The channel said the move is aimed at expanding its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana

exchange4media Staff 27-March-2018

Shaheen earlier worked with prominent companies like Turner International India and Romedy Now before joining Discovery Communications, where she was introduced to iRealities as Lead Content Producer

exchange4media Staff 15-February-2018

Channels are making the most of the season where audiences are most likely to stay put in their homes. Some channels promoted their brand in unique ground activation activities

exchange4media Staff 26-December-2017

The channel lines up a series of new shows including Sheikh Chilli & Friendz and angry Birds to up the fun and adventure quotient for children

exchange4media Staff 17-March-2017

Our content excites the smart kid, it's not mindless, says Rahul Johri, Executive VP & GM, South Asia, Head of Revenue South East Asia, Pan Regional Ad Sales, DNAP. The channel has launched a new animated series Kisna

Abid Hasan 15-October-2014

In its move to offer more India-themed content, Discovery Kids presents cricket in its classic avatar. ‘Howzzattt’ will air every evening at 6 pm

exchange4media Staff 16-October-2012

Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy

Shree Lahiri 01-August-2012