Abhishek Dutta

His career includes stints at ALT Balaji, Discovery Networks India and most recently, he was Senior Kids Programming Director at Viacom18

exchange4media Staff 1 day ago

Leslie Lee

Based in Singapore, his responsibilities includes the programming, operations, brand and franchise management, as well as the content direction for the three brands

exchange4media Staff Apr 16, 2019 2:29 PM


The summer show will start from April 15 and will be telecast every weekday at 5pm

exchange4media Staff Apr 2, 2019 1:39 PM

business of festivals

Kids between 2-14 years account for 20 per cent of total TV impressions, says BARC India data

Sonam Saini Nov 5, 2018 8:53 AM

POGO logo

Giving a fun twist to this programme, POGO’s eco champs - Bheem, Chutki, Tom & Jerry, and Tik Tak Tail spread the message of refusing to use plastic through a special dance performance on the Tik Tik plastic anthem

exchange4media Staff Jun 6, 2018 5:46 PM

Watch new episodes of Tik Tak Tail on Pogo, everyday, starting April 16th, 2018, at 7:30 pm.

exchange4media Staff Apr 23, 2018 3:35 PM

Pogo to host special episodes with Golmaal Again star cast through an exclusive association

exchange4media Staff Oct 13, 2017 2:10 PM

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner International India talk about the entry of non-traditional advertisers on their kids space

Madhuwanti Saha Aug 11, 2017 7:49 AM

Hill+Knowlton Strategies wins PR biz for kids' entertainment channel Pogo

H+K presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals for Pogo, says Siddharth Jain, MD, South Asia, Turner International India

exchange4media Staff Mar 30, 2017 12:21 PM

TV channels line up special content for Christmas

We look at how channels brought in the festive cheer of Christmas with their special programming

exchange4media Staff Dec 26, 2016 9:07 AM

Pogo announces new line up for Diwali

Pogo fans stand an opportunity to win prizes via on-air contests from October 22 to November 4 from 3pm to 6pm

exchange4media Staff Oct 21, 2016 10:03 AM

Candid Marketing organises kids' event for POGO

This year, the theme was ‘Mighty Raju Ka Space Station’, inspired by ‘Mangalyaan’ – India’s successful mission to Mars

exchange4media Staff Dec 31, 2015 2:56 PM

Hungama jumps to No. 2 position in the Kids Genre, Nick continues to lead

Hungama saw a gradual rise in viewership in the past weeks, whereas in Week 48, suddenly overtook Pogo and Cartoon Network to claim the 2nd spot according to TAM data

exchange4media Staff Dec 9, 2015 8:27 AM

Turner’s CNN International, and Yupp TV join hands to offer Cartoon Network and Pogo in India

Under this partnership, CNN International is available live to YuppTV viewers with the latest news bulletins from across the globe and the best of features content

exchange4media Staff Oct 27, 2015 8:09 AM

Cartoon Network and Pogo launch annual School Contact Programs

The interactive sessions will work to help children improve physical and mental fitness through sports, team building exercises and mental games

exchange4media Staff Aug 4, 2015 3:35 PM

Fragmentation is becoming more challenging for broadcasters: Krishna Desai

Broadcasters have to be more on their toes to make sure that the quality of storytelling, engagement, production values and promotions goes up to reach audiences in fragmented markets, says Krishna Desai, Network Head, Kids Entertainment, Turner International

Collin Furtado Jan 1, 2015 8:05 AM

Removing the viewership-revenue mismatch in kids genre

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues

Synjini Nandi May 14, 2013 8:19 PM

"We see 15 - 20% increase in viewership in summer season"

Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India

Synjini Nandi May 1, 2013 7:31 PM

“Consumption of kids channels is only 20 pc”

Unless new players come in, the category will observe saturation, says Krishna Desai, Director, Content, South Asia, Turner International India

Synjini Nandi Jan 8, 2013 6:55 PM