Cartoon Network & POGO roll out summer activities for stay-at-home kids
The month-long digital campaigns - #CNHomeFun and #WeForTheWorld – will feature do-it-yourself projects and activities
Cartoon Network and POGO have announced month-long digital campaigns - #CNHomeFun and #WeForTheWorld, aiming at piquing family fun through do-it-yourself (DIY) projects and how-to-draw lessons for everyone who is stuck at home.
Speaking on the campaigns, Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO said, “During these extraordinary times, it’s a great time for parents to have fun together with their children with Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld. Along with the launch of new shows, we wanted to capture imaginations with unique digital-led activations. These multi-platform campaigns have been designed around our most popular shows – like We Bare Bears, The Powerpuff Girls, Grizzy and The Lemmings and Mr. Bean – to bring fans even closer to their favourite characters.”
The on-going #CNHomeFun campaign on Cartoon Network’s Facebook page (@CartoonNetwork.India) has received an overwhelming response from fans for its art, craft, and fitness activities. These videos feature much-loved toons from popular shows like the newly launched Bandbudh aur Budbak, and other hits such as Dexter’s Laboratory, We Bare Bears and The Powerpuff Girls. Kids can choose from myriad tutorial options including ‘Learn to Draw Dexter’, ‘Exercise with Ice Bear’, ‘Push Ups with Gumball’, and ‘PPG Race DIY’.
POGO launched its #WeForTheWorld initiative on May 31, 2020, on its Facebook page (@POGOTVIndia) with a video emphasising solidarity and togetherness. Through its inspiring lyrics, ‘Hum sab saath toh nahi... Phir bhi hum sab ek saath hai’ (Despite the distance, we are still together) the video reminds fans and parents that no matter the distance, we are all in it together. The video is promoted on-air and through POGO’s digital channels.
#WeForTheWorld will also feature fun and stimulating activities on its social pages like ‘Paper Cup Magic Fun with Mr. Bean’, ‘DIY POGO Bookmarks’, ‘DIY Race with Grizzy and the Lemmings’. To further boost the initiative, POGO will collaborate with influencers. Nidhhi Agerwal, an actor, dancer, and gymnast, will show how to make cookies and sandwiches in her segment ‘#FunWithNidhi’.
In ‘Art & Craft Activity’ by Kraft Affairs, the store will encourage kids to unleash their creativity and make floral alphabet wall hangings. The videos will be released every Tuesday, Thursday, and Saturday, with Saturdays exclusively featuring influencer-led content – till June 30, 2020.
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