jay-mehta
digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

mirum?blur=25

Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns

exchange4media Staff Jan 7, 2021 11:50 AM

sanjaymehta?blur=25

Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints

Sanjay Mehta Dec 24, 2020 1:07 PM

Content Jam?blur=25

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer

exchange4media Staff Nov 27, 2020 9:18 AM

Content Jam?blur=25

The theme for the event is 'Digital Transformation through Content Transformation'

exchange4media Staff Nov 25, 2020 8:42 AM

Content Jam?blur=25

On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing

exchange4media Staff Nov 20, 2020 9:22 AM

Vivek Sethia Sanjay mehta?blur=25

The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum

exchange4media Staff Sep 10, 2020 12:04 PM

Ajay Mehta?blur=25

The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment

Noel Dsouza Aug 3, 2020 8:42 AM

Kinetic?blur=25

India On The Move (IOM) will provide customised mapping solution for clients with outline of audience aggregation across geographies

exchange4media Staff Jul 10, 2020 1:17 PM

OOH webinar?blur=25

On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman

exchange4media Staff Jul 7, 2020 9:11 AM

OOH?blur=25

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback

Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM

Ajay Mehta?blur=25

Mehta will continue to be based out of Gurgaon and will report to Prasanth Kumar, CEO, GroupM South Asia

exchange4media Staff Jun 9, 2020 3:21 PM

e-Content Jam?blur=25

At the e4m e-Content Jam, a panel of industry experts discussed strategies to stay relevant, sensitive and true while creating content in these Covid times

exchange4media Staff May 30, 2020 9:22 AM

Mirum WileyNXT?blur=25

The account will be serviced from Mirum India’s Delhi office

exchange4media Staff May 14, 2020 12:02 PM

Digital marketing?blur=25

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

Harsh Deep Chhabra?blur=25

Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles in major rejig announced by Mindshare

exchange4media Staff May 7, 2020 1:38 PM

Beating All Odds?blur=25

In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman May 6, 2020 8:36 AM

Preetam Thingalaya?blur=25

Prior to this, Thingalaya was Digital lead for SVOD and Music verticals of ZEE5

exchange4media Staff Mar 25, 2020 3:58 PM