ips
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments
Shalinee Mishra Jul 17, 2026 9:20 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Bhaskar Tare Jul 16, 2026 6:36 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
Pathak joins NDTV after an over seven-year stint at Republic Media Network
e4m Staff Jul 16, 2026 8:45 AM
Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof
e4m Staff Jul 15, 2026 5:02 PM
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
e4m Staff Jul 15, 2026 10:37 AM
Prior to joining YRF, he was associated with Collective Artists Network
e4m Staff Jul 13, 2026 1:50 PM
As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions
Shalinee Mishra Jul 13, 2026 9:27 AM
Julka brings more than 26 years of experience spanning entertainment, media, artist management, digital content and brand partnerships
e4m Staff Jul 11, 2026 7:52 AM
Sparsh Ganguli will report to Mohit Joshi, CEO, Havas Media Network India
e4m Staff Jul 10, 2026 1:46 PM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Khanna was earlier the Head-Sports & Live Experience Production Technology & Services
e4m Staff Jul 4, 2026 10:35 AM
Chaudhuri joins Zee from Tips Music, where he worked as Senior General Manager – Brand Partnerships (North)
Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation
e4m Staff Jul 2, 2026 11:18 AM
Deb joins BBH India from McCann, where he served as Head of McCann Worldgroup Mumbai
e4m Staff Jul 2, 2026 10:46 AM
Khanna's earlier role at JioHotstar was as Senior Director Premium Sports
Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital
e4m Staff Jun 30, 2026 7:49 PM
She was previously associated with ZEE5 as Associate Director – Strategic Partnerships, Digital
e4m Staff Jun 30, 2026 6:07 PM
Kshitiz joins Redcliffe Labs with over 26 years of experience across sectors like diagnostics, healthcare, pharmaceuticals and FMCG
e4m Staff Jun 30, 2026 12:54 PM
Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue
e4m Staff Jun 30, 2026 10:32 AM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Shalinee Mishra Jun 30, 2026 9:17 AM
Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda
e4m Staff Jun 29, 2026 1:39 PM
e4m has learnt Rahul Chandran & Aanchal Johar resigned from Times Network a few weeks ago and may step away from their roles soon; Chandran’s resignation has been accepted, Aanchal may be retained
e4m Staff Jun 29, 2026 8:33 AM
The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud
e4m Staff Jun 27, 2026 5:06 PM
Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific
He will lead the company's revenue strategy across key international markets including APAC, GCC, SEA, LATIN America & North America
e4m Staff Jun 26, 2026 7:20 PM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
The company said it would be working on an integrated model spanning original music creation, rights management, artist development and distribution
e4m Staff Jun 25, 2026 2:10 PM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
Laurent Depouilly succeeds Guerin as Country Manager of Ipsos bva in France
e4m Staff Jun 23, 2026 2:56 PM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
e4m Staff Jun 17, 2026 2:28 PM
Beyret will oversee the strengthening of Ipsos' reputation and influence among stakeholders worldwide
e4m Staff Jun 17, 2026 11:33 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
Prior to this, Vanitha Selva was with Carat Malaysia for over 17 years
Prior to joining Infomo Digital, Acharya served as Head – Strategy & Alliances at Zee Media
e4m Staff Jun 15, 2026 11:50 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM