ipl-campaign
Conversations about the campaign amounted to more than 31K mentions in less than a week, with a line from the ad 'Indira Nagar Ka Gunda' becoming the top trending hashtag
Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'
Misbaah Mansuri Apr 16, 2021 8:33 AM
As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
Mansi Sharma Apr 15, 2021 8:54 AM
Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems
Mansi Sharma Apr 13, 2021 8:38 AM
From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media
Mansi Sharma Apr 12, 2021 8:23 AM
The six-film IPL campaign has been produced and directed by Early Man Film
exchange4media Staff Apr 9, 2021 6:21 PM
League of Brands will recognise six star campaigns by brands
exchange4media Staff Apr 9, 2021 2:56 PM
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Mansi Sharma Apr 9, 2021 8:43 AM
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
Mansi Sharma Apr 7, 2021 9:11 AM
The campaign signifies the battle that will be fought between the biggest superstars - on & off the cricketing field - as they try to win the viewers’ attention
exchange4media Staff Mar 31, 2021 11:21 AM
The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season
exchange4media Staff Feb 24, 2020 4:29 PM
Reliance Jio had alleged that Bharti Airtel is misleading consumers by suggesting that subscribers could live-stream IPL matches free of cost
exchange4media Staff Apr 14, 2018 9:30 AM
Though cricket might be a rage and huge money spinner, marketers are still skewed in favour of movie stars when it comes to brand building, says Indranil Das Blah, Founding Partner, Kwan Entertainment & Marketing Solutions
Ruhail Amin Feb 6, 2018 8:54 AM
Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective
Collin Furtado Mar 11, 2015 8:49 AM
