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Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
As part of the new reporting structure, the leadership teams of the consolidated agencies will report into Rajesh VR, Group CEO of Ogilvy India
Imran Fazal Jun 6, 2026 9:18 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
A seasoned real estate professional with over 28 years of experience across real estate, banking and customer-centric businesses
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
Saurabh Vijay was earlier Principal Secretary (Expenditure) in the Finance Department of the Maharashtra government
e4m Staff May 19, 2026 10:04 AM
The broader delegation also includes Sufi Motiwala, Ishita Mangal, Nidhi Kumar Ishani Mitra, among others
Shalinee Mishra May 11, 2026 6:06 PM
Rajiv Vimal currently serves as CFO at PPG Asian Paints Private Limited
He was earlier the Chief Commercial Officer – Holidays, Visas, Experiences & Cruises
From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft
Aryendra Khan Apr 25, 2026 9:00 AM
From cryptic visuals to product reveal, netizens read into the strategy behind the campaign
e4m Staff Apr 23, 2026 4:06 PM
His most recent role was Cluster Director of Sales and Marketing at Hyatt Hotels
e4m Staff Apr 13, 2026 1:37 PM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
Prior to his elevation, Sartaj Kadian held the role of Senior Manager - Performance Marketing at the company
e4m Desk Mar 24, 2026 12:39 PM
As February closes to an end, here are a few ads that caught our eye this week
Aryendra Khan Feb 28, 2026 8:43 AM
Francisco Hidalgo, Vice President – Sales and Marketing at Renault India, makes it clear that the all-new Duster is not the final piece of the company’s “Rethink” strategy
Anushka Roy Choudhary and Simran Sabherwal Feb 26, 2026 9:21 AM
While Garg was earlier with Yum Restaurant, Kumar was associated with Adidas India
e4m Staff Feb 23, 2026 5:23 PM
Introducing a YouTube sports tier would require commercial realignments across carriage deals, broadcaster partnerships and rights sublicensing. That complexity alone limits immediate disruption
Shalinee Mishra Feb 23, 2026 9:20 AM
Karan Adani said a revival of Formula 1 would highlight India’s infrastructure, hospitality and cultural heritage on the global stage
e4m Staff Feb 21, 2026 8:10 PM
Applicants interested in this position should have four to seven years of experience
e4m Staff Feb 19, 2026 3:56 PM
At his Super Bowl halftime performance, Bad Bunny revealed his first signature sneaker with the brand, the Bad Bunny x Adidas BadBo 1.0
e4m Staff Feb 12, 2026 5:31 PM
The company’s revenue from operations stands at Rs 2,437 crore in Q3 FY26
e4m Staff Feb 11, 2026 11:12 AM
Revenue from operations stood at Rs 10,209 crore in FY25, compared to Rs 9,786 crore in FY24
As we wrap up January 2026, here are some of the ads that caught our eye this week
Aryendra Khan Jan 31, 2026 8:33 AM
As more global agencies eye M&A and Indian independents like Madison, WRM and Gozoop enter the fray—what’s at stake for India’s independent agency ecosystem?
Kanchan Srivastava Jan 30, 2026 8:58 AM
With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells
e4m Staff Jan 27, 2026 1:46 PM
Prior to this, Kumar served as Vice President – Digital Monetisation at Zee Media
Anuja Jain Jan 22, 2026 3:24 PM
Nida Paloba, Lead – Corporate Communication & CSR for Sanofi Consumer Healthcare India Limited shares her communications journey, industry shifts, crisis strategies, and leadership mantra
Ritika Upmanyu Jan 16, 2026 4:27 PM
As we step into 2026, we look at brand spots that caught our eye this holiday season
Soumya Gawri Jan 3, 2026 9:09 AM
AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic
Soumya Gawri Dec 26, 2025 8:57 AM
This leadership announcement coincides with the launch of YAAP’s dedicated Tech Hub in Noida
e4m Staff Dec 18, 2025 3:17 PM
YAAP has also launched a dedicated tech hub in Noida; YAAP appoints Nishant Radia as Head of Platforms
e4m Staff Dec 18, 2025 1:59 PM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
A look at the good, the goofy, and the gloriously season-soaked campaign spots of this week
Soumya Gawri Dec 13, 2025 9:43 AM
The update brings enhanced Meta AI image creation, reactions in voice chats and more, making it easier for users to stay connected this holiday season
e4m Staff Dec 12, 2025 12:30 PM
Richard Morris’ exit comes as Omnicom integrates IPG’s operations into its broader media & marketing framework
e4m Staff Dec 11, 2025 7:24 PM
He was earlier with Haleon as Category Head- Vitamins, Minerals and Supplements for Indian Subcontinent
e4m Staff Dec 11, 2025 5:40 PM
Uncertainty could drag on due to holiday shutdown in the US; heightening fears of layoffs, perk cuts & tougher in-office mandates
Kanchan Srivastava and Soumya Gawri Dec 11, 2025 8:53 AM
A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click spikes and inflated session counts that did not correspond with checkouts
Anuja Jain Dec 10, 2025 9:27 AM
The jersey was unfurled on the field during the India vs South Africa ODI
Marketers say Black Friday is now one of the biggest H2 shopping moments for Indian consumers and there is a clear shift in customer behaviour, with shoppers showing strong interest across categories
Sunidhi Vijay Nov 28, 2025 9:16 AM