The exchange4media Conclave - South 2019 was held on Friday, 22nd November, at Taj MG Road, Bangalore under the theme 'Brands & Consumers: The New Connections'

exchange4media Staff Nov 23, 2019 9:51 AM

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Peter Mears, Global CEO of Havas Media Group, lays out ambitious India plans for their third acquisition after Langoor and Think Design

exchange4media Mumbai Bureau Nov 15, 2019 8:35 AM

Mx stands for Media Experience and capitalizes upon Meaningful Media to build more Meaningful Brands

exchange4media Staff Jul 25, 2019 6:41 PM

At Music Inc. 2019, our panel of experts discussed ‘Feeding the Superfan Appetite- Sports X Music'

exchange4media Staff Jun 24, 2019 8:06 AM

Flaxman will be based in New York and report to Havas Media Group Global CEO Peter Mears

exchange4media Staff May 8, 2019 12:59 PM

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

And former MD of Sopexa USA, Thomas Minc, joins the media team as Managing Director, Global Strategy

exchange4media Staff Mar 7, 2019 6:29 PM

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin Feb 26, 2019 9:14 AM

Venkatasubramanian will be based out of Gurgaon and will be responsible for driving media investments, partnerships and strategic thinking for all Havas Media clients across markets

exchange4media Staff Feb 1, 2019 11:12 AM

The change is based on the recommendations of the Eighth Rate Structure Committee of the MIB

Ruhail Amin Jan 31, 2019 8:52 AM

Delon Mascarenhas has more than 17 years of experience and joins Havas Life Sorento from BBH India

exchange4media Staff Oct 31, 2018 1:43 PM

Happy mcgarrybowen CEO, Kartik Iyer, and the agency’s CCO PM Praveen Das and iProspect CCO Dinesh Swamy put on administrative leave pending investigation into allegations against all three of them

exchange4media Staff Oct 15, 2018 9:22 AM

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.

exchange4media Staff Nov 30, 2017 8:53 AM

Over 25 per cent of its employees have engaged to become 100 per cent programmatic through a new proprietary training program

exchange4media Staff Jan 14, 2017 12:11 PM

The account will be handled from the Bangalore office of the agency

exchange4media Staff Dec 24, 2016 4:54 PM

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

exchange4media Staff Nov 18, 2016 8:04 AM

Wu will report to the Global Executive Committee represented by Christophe Cases

exchange4media Staff Nov 1, 2016 8:25 AM

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.

Vernika Awal Mar 5, 2016 7:29 AM

Sony TV has announced the launch of a new weekend show with Kapil Sharma which will go on air from April 23, every Saturday and Sunday at 9PM.

Sarmistha Neogy Mar 2, 2016 8:02 AM