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However, Publicis Groupe will not handle the account for Japan, which is under Dentsu
This e4m’s ‘Too Young to Start?’ features Arth Malani, NorthStar Insights, who speaks about starting young, building credibility and creating a different model for risk and comms advisory
Mainak Dhar Moves to a new role in McCain, Avishek Kar elevated to Commercial Director, McCain Foods India
e4m Staff Sep 7, 2026 11:47 AM
The partnership will focus on media relations, brand storytelling and strategic positioning for Café Demis, a venture by Demifoods, as it charts its expansion across India
Balachandran has over two decades of experience across public relations and communications
Prior to this, Samarjit Singh served as the Co- Founder & CEO at Ekaaya Network
Lariane has been appointed as Global Executive Director, Digital Performance Strategy, Growth Marketing and Media at The Estée Lauder Companies Inc
This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership
Ritika Upmanyu Aug 27, 2026 5:37 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
The fresh capital will be deployed to strengthen its technology platform, expand Nexedge's senior banker network, extend its footprint across India
e4m Staff Aug 26, 2026 8:29 AM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative
e4m Staff Aug 21, 2026 8:59 AM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
He most recently served as National Business Head for Kotak Bank’s flagship private banking business
e4m Staff Aug 20, 2026 2:28 PM
She most recently served as Chief Marketing Officer at Rukam Capital
e4m Staff Aug 20, 2026 10:35 AM
The campaign includes more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1
e4m Staff Aug 19, 2026 1:26 PM
Ashish Mishra recently stepped down as Chief Marketing Officer of ACKO
e4m Staff Aug 17, 2026 9:03 AM
Prior to this, JT Waszkowski was with Creo as Director, Account Management
Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one
Priyanshu Modi Aug 13, 2026 10:11 AM
Her previous roles include stints at S R Batliboi (an EY affiliate firm), Haribhakti & Co., and Price Waterhouse
e4m Staff Aug 11, 2026 7:01 PM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
Girish Balachandran appointed Group CEO; Nandita Lakshmanan transitions to Founding Partner Group also strengthens its leadership team with three senior appointments
e4m Staff Aug 11, 2026 3:49 PM
Most recently, she served as AVP, Marketing & Communications at Doceree
e4m Staff Aug 11, 2026 1:31 PM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
Ankur Sharma appointed CHRO, Piyush Maheshwari as Chief Credit & Operations Officer, Akash Purswani as Chief Collection Officer & Sovan Satyaprakash as Chief Strategy & Investor Relations Officer
e4m Staff Aug 10, 2026 5:50 PM
The partnership marks the launch of Pepperfry's new brand philosophy, "Fashion for Your Home"
e4m Staff Aug 10, 2026 5:42 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
Singh joined Max Healthcare in 2023 as General Manager - Sales & Marketing
e4m Desk Aug 10, 2026 11:23 AM
He was previously serving as AGM - Product Marketing at Pathkind Labs
e4m Desk Aug 10, 2026 11:02 AM
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too
Sunidhi Vijay Aug 10, 2026 9:47 AM
In this role, Singh will lead GScale's marketing, business development, strategic partnerships, and go-to-market initiatives
Ghosh has stepped down as Senior Editor and Head of Input, Senior Anchor - Republic Bangla
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Sandhi Sarun Aug 7, 2026 9:30 AM
Rene Buehlmann has over 35 years of leadership experience across wealth management, asset management and banking
e4m Staff Aug 6, 2026 12:17 PM
ENIL’s digital business continued its strong upward trajectory, reporting revenues of Rs 31.1 crore, up 43.3% YoY
HSBC India's MD and Head of Wealth and Personal Banking, Sandeep Batra, marks his birthday, capping a two-decade journey across Standard Chartered, Citi and HSBC
e4m Staff Aug 5, 2026 11:45 AM
The meeting is expected to cover content moderation safeguards, AI-generated material, verified accounts and measures to tackle harmful content on Meta’s platforms
Stauffer joined Nazara after Bluetile and Bestplay became part of the gaming group's portfolio
As part of the integration, OpiGo will become a key pillar of ET NOW Pro, a premium subscription offering designed for India's growing community of retail investors