While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at Rs 19.25 crore and Rs 1.97 crore, respectively

exchange4media Staff Jul 26, 2022 8:28 AM

Aaj Tak?blur=25

As per BARC data, Aaj Tak has topped the rankings list with a market share of 12.6% in the Hindi Speaking Market

exchange4media Staff Jul 8, 2022 1:27 PM


Singh will succeed Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications

exchange4media Staff Jun 16, 2022 12:30 PM

Online betting?blur=25

With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts

Shantanu David Jun 16, 2022 8:13 AM


As online gaming is different from gambling, rational tax treatment of online skill gaming will help in creating mutually benefitting situations for all the stakeholders, said Sameer Barde, CEO, EGF

exchange4media Staff May 16, 2022 3:44 PM


Arvind Sawant, Lok Sabha MP and Shiv Sena leader, was in a conversation with Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series

exchange4media Staff May 9, 2022 8:46 AM

e4m GameOn summit?blur=25

At the e4m GameOn Summit, a panel of industry experts shared insights on 'The decade of gaming and gaming investments in India'

exchange4media Staff Mar 12, 2022 9:32 AM

women's Day?blur=25

The event, involving female artists, had Colgate as the brand partner

exchange4media Staff Mar 9, 2022 6:54 PM


The ministry has recommended use of government email facility or government instant messaging platforms for the communication of confidential and restricted information

exchange4media Staff Feb 19, 2022 8:37 AM

Ashwini Deshpande?blur=25

The MeitY had earlier blocked 224 mobile apps under the provisions of section 69A of the Information Technology Act, 2000

exchange4media Staff Dec 17, 2021 8:36 AM


Prior to joining H+K, Vunnava was the Co-founder and Managing Director of SAĆIT Research and Consulting

exchange4media Staff Nov 29, 2021 11:48 AM


The BOC, which is the nodal agency for issuing government ads, has amended the clause 3(b)(vi) of the Policy Guidelines for the Empanelment of Private FM Radio Stations

exchange4media Staff Nov 22, 2021 8:33 AM

PM Modi?blur=25

He said that nations must ensure that crypto does not end up in the wrong hands, which can spoil the youth

exchange4media Staff Nov 18, 2021 10:24 AM

I & B Apurva Chandra?blur=25

I&B Secretary Chandra also announced the expansion of the scope of projection of India’s M&E story abroad

exchange4media Staff Nov 18, 2021 8:49 AM

Press council of india?blur=25

A gazette notification dated October 7, 2021 was issued notifying the nominations

exchange4media Staff Oct 13, 2021 3:02 PM


The Karnataka government recently made amendments to the Karnataka Police Act, 1963, prohibiting the online games of chance and skill where money is risked

exchange4media Staff Oct 11, 2021 8:28 AM


In a short affidavit, MEITY said that the social media platform has acknowledged that the personnel are appointed as the company's employees and not as 'contingent workers'

exchange4media Staff Sep 25, 2021 8:43 AM

online gaming?blur=25

The move is unlikely to have much impact on the advertising revenues or spends by the sector as none of the ad-based platforms come under the purview of this law, say industry watchers

Mansi Sharma Sep 23, 2021 8:42 AM