force
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow
e4m Staff May 28, 2026 8:39 AM
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
The enforcement agency further alleged that a substantial number of users originated from states where online real-money gaming has been restricted or banned, including Telangana, Andhra Pradesh, TN
e4m Staff May 14, 2026 6:52 PM
Reports suggest the searches were carried out by the ED’s Bengaluru Zonal Office in connection with an ongoing probe involving Gameskraft Technologies
She was previously associated with NEC Corporation India, where she led the HR function.
e4m Staff Apr 18, 2026 3:58 PM
The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures
In her role, Misra will support the communications backbone of SPECTRAFORCE, focusing on shaping communication strategies around emerging themes such as artificial intelligence and the future of work
e4m Staff Apr 14, 2026 10:20 AM
ED questioned the company’s conduct, saying it claimed it could not pay salaries for three months while engaging multiple high-profile senior counsels
Imran Fazal Apr 10, 2026 1:02 PM
Agencies are now focusing on identifying key administrators, payment gateways, and digital trails to dismantle these networks
Imran Fazal Apr 7, 2026 8:20 AM
The public broadcaster's sanctioned strength stands at 45,791; only 15,193 people are in position — a vacancy rate of 66.8% — yet establishment expenses remain single largest cost head at ₹2,775 cr
e4m Staff Apr 3, 2026 12:18 PM
Magdalena Skipper, Editor in Chief of Nature and Chief Editorial Advisor for the Nature Portfolio reflects on the evolving global research landscape, from women in STEM to research integrity and AI
Ritika Upmanyu Mar 27, 2026 11:38 AM
Anticipating the move, WinZO had filed a caveat in the Supreme Court to ensure that no adverse order is passed without hearing its side
Imran Fazal Mar 23, 2026 11:38 AM
Prior to joining Hiver, Gaurav held senior product leadership roles at Salesforce and Capillary Technologies
e4m Staff Feb 23, 2026 4:05 PM
India’s Union Budget 2026 signals a decisive shift toward AI, digital infrastructure, and the creative economy, reshaping marketing, innovation, workforce skilling, and India’s global competitiveness.
Brij Pahwa Feb 5, 2026 2:57 PM
According to multiple sources, Dentsu Communications India played a key role in alerting authorities during the Enforcement Directorate’s investigation into Suumaya Industries
e4m Staff Jan 14, 2026 2:41 PM
The searches resulted in the seizure of four high-end vehicles, including a Lamborghini Urus valued at over ₹4 crore
e4m Staff Dec 20, 2025 10:36 AM
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
Brij Pahwa Nov 27, 2025 12:46 PM
The merger, which will create a $25-billion behemoth, is set to be formally signed in New York today (tomorrow morning in India)
Kanchan Srivastava Nov 26, 2025 8:47 AM
Dentsu was also a key whistle-blower in the CCI investigation into advertising agencies and the Indian Society of Advertisers (ISA)
e4m Staff Nov 21, 2025 2:19 PM
Most recently, he served as Managing Director, Operations & Technology at Salesforce India
From self-learning code to adaptive campaigns, how reinforcement learning is quietly redefining creativity and performance
Anuja Jain Oct 8, 2025 8:27 AM
Colleagues and peers recognize Chowhan for her clarity of vision, her collaborative leadership style and her ability to inspire teams
e4m Staff Oct 1, 2025 11:03 PM
Swapnil Jog will lead the expansion of Social Beat's Salesforce and Marketing Technology solutions from Mumbai
e4m Staff Sep 29, 2025 11:08 AM
As the new face of Manforce Condoms, Myra will encourage unabashed conversation around sexual fantasies and desires with partners
e4m Staff Sep 24, 2025 3:21 PM
On Ajit Belani’s birthday, we recognise not only his achievements but also the inspiring example set by his remarkable journey
e4m Staff Sep 18, 2025 8:57 AM
Mankiran Chowhan will be responsible for scaling Salesforce’s AI-first CRM offerings, strengthening industry partnerships, and driving value for clients in India's fast-evolving digital economy
e4m Staff Aug 2, 2025 11:41 AM
Prior to this, Aanchal Suri held the role of Senior Manager, Marketing at the company
Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers
e4m Staff Jun 20, 2025 4:51 PM
Cricket icon Rahul Dravid and Arundhati Bhattacharya, President and CEO, Salesforce South Asia, on how “Agentforce”, an AI-powered digital solution, promises to transform Indian businesses
Kanchan Srivastava Jun 11, 2025 7:02 AM
The advisory outlines specific guidelines intended to protect the privacy of personnel and their families while maintaining the integrity of operational coverage
XForce is a no-sugar variant that promises the same strong taste the brand is known for
The April Fool’s campaign highlighted advanced micro sensors on the fictional condoms that initiate vibrations based on the sixth sense
The campaign, created by Lowe Lintas, has been released across digital, social media, print, and television platforms
e4m Staff Mar 11, 2025 5:14 PM
ED's visit to Dentsu's Mumbai office was in connection with a third-party fraud investigation, said the agency
e4m Staff Dec 13, 2024 5:45 PM
Asean sales team will be headed by Arun Kumar Parameswaran who will report to Arundhati Bhattacharya
The campaign, released on the occasion of International Men’s Day, has been conceptualized by Grapes
e4m Staff Nov 19, 2024 4:00 PM
The film has been conceived by Famous Innovations and made by Little Giants Films
e4m Staff Nov 6, 2024 12:28 PM
The campaign by Mccan Worldgroup positions Salesforce as the ultimate digital partner for organisations to deliver exceptional customer experiences, driving transformation and growth
G Force is an accelerator program aimed at empowering media and martech entrepreneurs
e4m Staff Jul 12, 2024 5:39 PM
With the #ManforceHaiTohPossibleHai campaign, the brand aspires to create awareness around the issue of overpopulation on the occasion of World Population Day
e4m Staff Jul 11, 2024 12:58 PM
The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign
e4m Staff Jun 13, 2024 5:22 PM
The campaign encourages women to make informed decisions about their sexual wellness
e4m Staff May 23, 2024 11:37 AM
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
e4m Staff May 14, 2024 12:41 PM
The brand has unveiled its new campaign #VotingVirgin for the general elections
e4m Staff Apr 19, 2024 2:14 PM