Tata Coffee Grand campaign?blur=25

The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival

exchange4media Staff Jan 15, 2022 8:27 AM

gaurav gandhi?blur=25

IFFI, for the very first time in its five-decade-plus journey, is inviting video streaming services to the festival

exchange4media Staff Nov 18, 2021 7:00 PM

festival sale?blur=25

The quarter witnessed 20-30% spike in ad volumes, and around 2000+ new advertisers got active during the season, say industry watchers

Mansi Sharma Nov 17, 2021 9:17 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 6, 2021 8:43 AM


With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers

Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM

Podcast festival?blur=25

The virtual event, livestreamed on Facebook and YouTube, was introduced by Earshot co-founder and editor-in-chief Abhijit Majumder

exchange4media Staff Oct 20, 2021 2:43 PM

lifestyle goods?blur=25

The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle

Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM

digital marketing?blur=25

An estimated Rs 8,200-9,500 crore of ad monies are expected to be spent on the medium in the festive season, say industry experts

Javed Farooqui Oct 1, 2021 8:21 AM

festive shopping?blur=25

Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts

Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM


The virtual show promises talks from eminent personalities and business leaders sharing their resilience stories in the pandemic

exchange4media Staff Sep 24, 2021 12:02 PM

AU Bank campaign?blur=25

With this film, the bank addresses the age-old custom of males of the household eating before the women

exchange4media Staff Sep 13, 2021 2:53 PM


Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

exchange4media Staff Sep 6, 2021 11:08 AM

Upront nandini singh?blur=25

Nandini Singh, Channel GM & Business Head, Star Pravah, explains why brands should invest in Maharashtra separately at e4m Upfront: Festival Edition

exchange4media Staff Sep 3, 2021 3:27 PM


Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM

e4m upfront?blur=25

e4m’s Festival Marketing Edition is all set to take place on August 24 and 25

exchange4media Staff Aug 24, 2021 8:39 AM

Amazon Prime Video?blur=25

From marquee Amazon Originals The Family Man to Mirzapur Season 2, Sherni and Soorarai Pottru, the streaming giant has earned accolades for its most coveted titles at the event

exchange4media Staff Aug 23, 2021 2:31 PM

Zee Thirai?blur=25

The channel will celebrate exemplary work of the veterans from the industry by showcasing their movies on the channel

exchange4media Staff Jul 6, 2021 6:12 PM