AU Bank campaign?blur=25

With this film, the bank addresses the age-old custom of males of the household eating before the women

exchange4media Staff Sep 13, 2021 2:53 PM


Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

exchange4media Staff Sep 6, 2021 11:08 AM

Upront nandini singh?blur=25

Nandini Singh, Channel GM & Business Head, Star Pravah, explains why brands should invest in Maharashtra separately at e4m Upfront: Festival Edition

exchange4media Staff Sep 3, 2021 3:27 PM


Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM

e4m upfront?blur=25

e4m’s Festival Marketing Edition is all set to take place on August 24 and 25

exchange4media Staff Aug 24, 2021 8:39 AM

Amazon Prime Video?blur=25

From marquee Amazon Originals The Family Man to Mirzapur Season 2, Sherni and Soorarai Pottru, the streaming giant has earned accolades for its most coveted titles at the event

exchange4media Staff Aug 23, 2021 2:31 PM

Zee Thirai?blur=25

The channel will celebrate exemplary work of the veterans from the industry by showcasing their movies on the channel

exchange4media Staff Jul 6, 2021 6:12 PM

Kohima at LA Shorts?blur=25

If Bhargava’s nominated 'Kohima' song wins as the best animated short film, then it will be shortlisted automatically for the Oscars in 2022  

exchange4media Staff Jun 25, 2021 5:30 PM


The esteemed panel also discussed the importance of having the right case studies in place before sending in the entries for Cannes and need to have a separate fund in place for the same

exchange4media Staff Jun 21, 2021 8:51 AM

cannes lions?blur=25

The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science

Misbaah Mansuri May 21, 2021 8:35 AM


While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year

Misbaah Mansuri Apr 1, 2021 8:25 AM

anil dharker?blur=25

The veteran journalist and Founder-Director of Literature Live! had reportedly undergone a bypass procedure

exchange4media Staff Mar 26, 2021 12:27 PM

The Radio Festival?blur=25

The festival brings together all three tiers of radio broadcasting in India, public, private and community radio, along with podcasters and others invested in the audio space

exchange4media Staff Feb 18, 2021 12:23 PM

Zee Bispoke Movie Marathon?blur=25

The fete begins as audience soak in the fathoms of love with the romantic blockbuster ‘Mohabbat’ featuring Chintu Pandey and Kajal Yadav on January 11

exchange4media Staff Jan 11, 2021 1:15 PM

Bacardi Season 4 - Nucleya?blur=25

This season will see 2 incredible tracks & videos being launched by the winning artists, co-created with their respective mentors Nucleya and Vidya Vox

exchange4media Staff Dec 9, 2020 2:07 PM

content upfront?blur=25

On the latest edition of e4m Upfront 2020, News 18 Network showed how brands can benefit from their multitude of platforms to execute impactful campaigns

exchange4media Staff Nov 18, 2020 9:18 AM


Part of this shift towards digital is led by the marketer mindset of getting maximum bang for the buck, and digital allows just that

Ruhail Amin Oct 9, 2020 9:08 AM