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ONAM gives every participating publisher ownership of their data and fair pricing of their audiences
e4m Staff May 21, 2026 6:38 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market
Shantomoy Ray May 12, 2026 8:01 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, reveals why adaptability is becoming the real cornerstone of brand building in a constantly shifting marketplace
Shantomoy Ray Apr 9, 2026 8:05 AM
The league is co-founded by Abhishek Bachchan, Saurav Banerjee, Priyanka Kaul and Dhiraj Malhotra
e4m Staff Jan 21, 2026 12:16 PM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Brij Pahwa Dec 3, 2025 3:52 PM
Prior to joining Apna Group, Kartik served as the CEO for Teamlease - Staffing business
e4m Staff Oct 25, 2025 4:24 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about how modern brands must embrace authentic purpose beyond profit to connect with values-driven consumers
Shantomoy Ray Sep 9, 2025 7:57 AM
The first panel discussion at e4m D2C Summit 2025 reveals how brands across categories are leveraging algorithms, real-time insights, and omnichannel approaches to dominate digital shelves
Prior to this, Anuj Gupta was the Chief Revenue Officer (CRO) at Zivame
He was accompanied by his ETPL co-owners Priyanka Kaul and Saurav Banerjee
e4m Staff Mar 20, 2025 6:51 PM
Meta has responded to EU's accusations strongly, stating that Marketplace’s success is due to user preference and not coercion
e4m Staff Nov 15, 2024 8:39 AM
The marketplace arm of Flipkart reported revenue of Rs 17,907.3 crore for 2023-24, up nearly 21% year-on-year
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Shantanu David Jan 15, 2024 8:48 AM
As per the report, the company’s net worth stood at Rs 166,086 lakh in financial year 2022-23
exchange4media Staff Aug 21, 2023 5:53 PM
Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
exchange4media Staff Mar 29, 2023 12:27 PM
As of now, the platform won't be taking a cut out of the creators' revenues through the sale of NFTs
exchange4media Staff Nov 3, 2022 1:32 PM
Industry watchers believe that NFTs can forge a more meaningful relationship with the customers, boost brand loyalty and open up more avenues for collaboration
Shantanu David Sep 23, 2022 8:34 AM
The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios
exchange4media Staff May 18, 2022 11:05 AM
The round was led by Dream Capital, the Corporate Venture Capital and M&A arm of Dream Sports
exchange4media Staff Apr 21, 2022 3:46 PM
Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments
Kanchan Srivastava Apr 14, 2022 8:42 AM
Ailawadi, Viacom18’s Youth, Music and English Entertainment Head, speaks about the YME cluster growth, launches of new properties and road ahead
Sonam Saini Mar 11, 2022 8:55 AM
Prior to this, he was the President for Growth and Marketplace
exchange4media Staff Feb 18, 2022 3:47 PM
The Isobar Group CEO spoke at length to exchange4media about the untapped market of NFTs, blockchain technology & its potential for brand promotion
Kanchan Srivastava Feb 11, 2022 8:49 AM
In conversation with e4m, Ailawadi, Head–Youth, Music and English Entertainment, Viacom18, highlights consumers' growing interest in crypto blockchain and the NFT space
Imran Fazal Feb 11, 2022 8:42 AM
The marketplace, powered and facilitated by GuardianLink.io, will go live on 14th February
exchange4media Staff Jan 20, 2022 11:40 AM
With this win, Ruder Finn India jumps on the NFT bandwagon by being the first-ever communication agency in India to mint its own NFT
exchange4media Staff Nov 30, 2021 4:27 PM
The Creator Marketplace will open later this month for all businesses to partner with a select group of AR Creators through 2021
exchange4media Staff May 8, 2021 4:00 PM
Kantar has launched Concept eValuate and Pack eValuate, which will be followed by an automated idea screening solution, Idea eValuate
exchange4media Staff Aug 27, 2020 2:20 PM
The partnership will provide a chance to Wego customers to get a one-month premium subscription of ZEE5 for free
exchange4media Staff Aug 26, 2020 1:31 PM
Animesh Bhartiya has been named Vice President- Brand & Marketing and Amit Kumar Singh has been appointed as Chief Business Officer
exchange4media Staff Mar 4, 2020 5:13 PM
The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal
Misbaah Mansuri Jan 6, 2020 8:43 AM