The channel offers an array of television offerings that showcase the ground realities of the city and its people

exchange4media Staff Jan 21, 2020 1:14 PM

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters

Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM

The election coverage will be led by anchors and journalists like Kishore Ajwani, Amish Devgan, Prateek Trivedi and Anand Narasimhan

exchange4media Staff Jan 7, 2020 1:09 PM

With Instagram recently rolling out an update to enable users to identify fake news, we speak to industry experts about the menace of misinformation

exchange4media Staff Jan 7, 2020 8:28 AM

The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections

exchange4media Staff Jan 2, 2020 8:22 AM

#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019

exchange4media Staff Dec 10, 2019 4:29 PM

The programming will witness prominent state leaders discussing issues put forth by the voters through the channel’s programming.

exchange4media Staff Dec 6, 2019 7:25 PM

Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy Dec 6, 2019 8:53 AM

According to ShareChat’s Year End (2019) UGC India Trendz Report, more than 450 million UGC posts was created on the platform in 15 languages

exchange4media Staff Dec 5, 2019 5:55 PM

As part of details on the political ad ban, the social media platform has said campaign groups can continue to advertise on political issues but will not be allowed to target small sections of users

exchange4media Staff Nov 16, 2019 8:21 AM

ABP News Network retained its top position with 70 million gross viewership in a day

exchange4media Staff Nov 6, 2019 3:13 PM

Broadcasters expect similar jump in numbers for the upcoming Delhi assembly elections

exchange4media Staff Nov 5, 2019 8:29 AM

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts

Anjali Thakur Nov 4, 2019 8:09 AM

While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well

Anjali Thakur Oct 29, 2019 8:49 AM

The top re-tweeted posts were of PM Narendra Modi announcing his campaigning details for Maharashtra and Salman Khan’s tweet urging people to vote

exchange4media Staff Oct 29, 2019 8:19 AM

Industry experts say investing in regional channels a smarter option due to higher viewership numbers in rural areas

exchange4media Staff Oct 25, 2019 9:14 AM

Commencing at 6 AM, the special programming aims to bring the latest trends, most accurate seat tally, fastest reactions and a 360-degree view of the results

exchange4media Staff Oct 23, 2019 1:16 PM

The programming comprises a detailed analysis along with an overall view of the political scene through a multitude of shows

exchange4media Staff Oct 16, 2019 3:19 PM