Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM

The news agencies predict TMC reign in the state despite a decrease in margin

exchange4media Staff Apr 30, 2021 11:00 AM

The results predict a clear mandate for BJP in West Bengal, Assam and Puducherry, DMK in TN and a close tie between LDF and UDF in Kerala

exchange4media Staff Apr 30, 2021 10:42 AM

As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months

Tasmayee Laha Roy Apr 27, 2021 8:56 AM

From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts

Tasmayee Laha Roy Apr 22, 2021 8:23 AM

Shahid Abbas has been elected as Vice President and Vinay Kumar as the General Secretary

exchange4media Staff Apr 12, 2021 1:21 PM

The platform is running a pilot campaign with the AIADMK and DMK in Tamil Nadu for the state assembly polls

exchange4media Staff Apr 3, 2021 7:57 AM

The show aims to decode what’s on the voter’s mind from a women’s perspective ahead of panchayat elections

exchange4media Staff Mar 31, 2021 6:13 PM

As per data available on Facebook's Ad Library, West Bengal has seen the maximum political ad spends at Rs 3.8 cr, followed by Tamil Nadu with spends of Rs 3.4 cr on poll-related campaigns

exchange4media Staff Mar 26, 2021 3:48 PM

The case study, now part of the HBS’ classroom course on elections, highlights the complexity associated with successfully predicting elections in India

exchange4media Staff Mar 25, 2021 11:01 AM

The telecast has seen a phenomenal spike in viewership across digital and social media handles of Manorama News with two more days to go for the final tally to be presented

editor@exchange4media.com Mar 23, 2021 1:35 PM

The special programs on the channel will be led by experienced anchors and journalists offering viewers superior coverage of the Tamil Nadu elections

exchange4media Staff Mar 18, 2021 4:09 PM

A series of initiatives will focus on encouraging informed and healthy conversations between candidates, political parties, citizens, media, and society

exchange4media Staff Mar 15, 2021 3:28 PM

Titled ‘Battle for the States’, the lineup will cover all aspects of the assembly elections

exchange4media Staff Mar 12, 2021 2:07 PM

The view count has been recorded till March 7, according to Pepper Media—YouTube

exchange4media Staff Mar 11, 2021 5:57 PM

In a month’s time, the 'Banglar Gorbo Mamata' page has spent over Rs 80 lakh on 90 Facebook ads, turning out to be the highest spender in the period between February 6 and March 7, 2021

Tasmayee Laha Roy Mar 10, 2021 8:37 AM

Through engaging properties, TIMES NOW will offer the most extensive coverage of the elections, making it more exciting and captivating for its viewers

exchange4media Staff Mar 8, 2021 12:59 PM

The new lineup is launched under the umbrella branding of 'Sabse Bada Dangal'

exchange4media Staff Mar 8, 2021 11:24 AM

Titled 'Voteankam 2021', the programming will aim to keep the viewers apprised about every single political development in the state leading up to the counting day

exchange4media Staff Mar 4, 2021 1:08 PM

The channel has launched ‘Banglar Kurukshetra 2021’ comprising all-new shows

exchange4media Staff Feb 22, 2021 10:52 AM