elections
As per the report, note claims that the selection of the advertising agency was not transparent and the campaign was not conceived properly
exchange4media Staff 06-July-2019
IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one
CHRISTINA MONIZ & BERYL MENEZES 17-June-2019
Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections
exchange4media Staff 13-June-2019
We bring you a roundup of the news making headlines this past week
exchange4media Staff 08-June-2019
As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week
Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat
Tasmayee Laha Roy 06-June-2019
We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident
We bring you a roundup of the news making headlines this past week
exchange4media Staff 01-June-2019
The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi
exchange4media Staff 31-May-2019
Hindi news channels attained all time high with 62 crore impressions on May 23
exchange4media Staff 30-May-2019
Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019
Users can apply online at Flashbag.Patrika.com/namo9 or download the Patrika app to participate
exchange4media Staff 28-May-2019
Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments
Industry leaders cheer the clear majority for NDA and look forward to a new era of industrial growth and policy reforms
exchange4media Staff 24-May-2019
Senior journalists who did not expect Modi to win with such a margin share their insights on what led to the victory
exchange4media Staff 24-May-2019
With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world
Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads
This is the first time election coverage has been aired by a GEC and a Hindi movie channel, contrary to government guidelines which stipulate that only news channels can carry election coverage
exchange4media Staff 22-May-2019
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