elections

As per the report, note claims that the selection of the advertising agency was not transparent and the campaign was not conceived properly

exchange4media Staff 06-July-2019

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

CHRISTINA MONIZ & BERYL MENEZES 17-June-2019

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff 13-June-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 08-June-2019

As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan 07-June-2019

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy 06-June-2019

We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident

Anjali Thakur 04-June-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 01-June-2019

The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi

exchange4media Staff 31-May-2019

Hindi news channels attained all time high with 62 crore impressions on May 23

exchange4media Staff 30-May-2019

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy 30-May-2019

Users can apply online at Flashbag.Patrika.com/namo9 or download the Patrika app to participate

exchange4media Staff 28-May-2019

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments

Rishabh Sharma 28-May-2019

Industry leaders cheer the clear majority for NDA and look forward to a new era of industrial growth and policy reforms 

exchange4media Staff 24-May-2019

Senior journalists who did not expect Modi to win with such a margin share their insights on what led to the victory 

exchange4media Staff 24-May-2019

With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world

Tasmayee Laha Roy 24-May-2019

Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads

Neethu Mohan 23-May-2019

This is the first time election coverage has been aired by a GEC and a Hindi movie channel, contrary to government guidelines which stipulate that only news channels can carry election coverage

exchange4media Staff 22-May-2019

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