elections
The event industry veteran has announced his candidature for EEMA South Vice President
e4m Staff Jun 27, 2026 2:20 PM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
Guest Column: Anup Chandrasekharan, COO – Regional, The EPIC Company, explains how Vijay’s campaign was a shift in how political communication is produced, distributed, and sustained
Anup Chandrasekharan May 6, 2026 8:15 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on why constant criticism strengthens the market leader—and weakens the challenger
Prabhakar Mundkur May 5, 2026 9:54 AM
The short video of the moment, posted on PM Modi’s official social media account with the caption ‘Jhalmuri Break in Jhargram’, has crossed 12M views
e4m Staff Apr 20, 2026 2:51 PM
BAJAKO Co-founders and Communication & Media Professionals, Anup Sharma and Amitesh Sufi explore the evolution of Bihar’s image through the lens of communication and lived experience
Anup Sharma & Amitesh Sufi Apr 17, 2026 11:27 AM
Following the completion of the election process, all office bearers and executive committee members have been declared elected unopposed
e4m Staff Apr 15, 2026 11:17 AM
While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads
Pooja Yadav Apr 8, 2026 8:56 AM
Even as macro headwinds weigh on ad spends, elections emerge as a cyclical trigger for media recover
Kanchan Srivastava Apr 7, 2026 8:51 AM
The Council reiterated that media must provide balanced and factual coverage of candidates and parties, and avoid exaggerated claims or selective reporting
e4m Staff Mar 30, 2026 11:29 AM
With ‘Paattum Paadi Vottinu Pokaam’ campaign, Radio Mango reinforces the message that voting is not just a right, but a responsibility
e4m Staff Mar 27, 2026 2:47 PM
On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week
Shalinee Mishra Mar 10, 2026 9:47 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 9:18 AM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables
Chehneet Kaur Nov 24, 2025 8:24 AM
The report tracked ad volumes between September 1 and November 7, 2020, covering one month before and the entire election phase, offers a breakdown of party-level spending and media preferences
e4m Staff Oct 31, 2025 9:18 AM
Unlike 2020, when Covid restrictions forced parties to lean on online outreach, 2025 is seeing them fire on all cylinders with reels, memes and influencer tie-ups
Anuja Jain and Shalinee Mishra Sep 9, 2025 9:08 AM
The move comes in response to the EU’s new Transparency and Targeting of Political Advertising (TTPA) regulation
From witty puns to Delhi-specific humour, these campaigns turned voting into the day’s hottest trend
Soumya Gawri Feb 6, 2025 9:28 AM
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
Industry players say that while overall OOH has seen significant political spending, there has not been a major increase in ad rates
Chehneet Kaur Jan 20, 2025 9:15 AM
Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns
Chehneet Kaur Nov 25, 2024 9:08 AM
On Meta platforms—Facebook and Instagram—the BJP invested an additional Rs 8.61 lakh and Rs 3.59 crore on Google Ads to enhance its online reach last week from Oct 30 to Nov 5.
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
Shalinee Mishra Nov 8, 2024 9:33 AM
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes and tap the podcasting industry’s potential
Shantanu David Nov 8, 2024 9:16 AM
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
Shantanu David and Shalinee Mishra Nov 7, 2024 8:51 AM
While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns
Shalinee Mishra Nov 5, 2024 9:20 AM
According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million as campaigning spends
Shantanu David Nov 5, 2024 8:52 AM
Media cos poised for a windfall as major political parties are set to invest heavily in advertising to secure an edge in the multi-party polls, observers tell e4m
Kanchan Srivastava Oct 16, 2024 8:30 AM
Industry observers shared the early start of the festive season has provided a momentum for the elevation of ad rates with durables, auto, and lifestyle categories to be among the big spenders
Chehneet Kaur Sep 10, 2024 8:59 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Tasmayee Laha Roy Sep 10, 2024 8:40 AM
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Aditi Gupta Aug 23, 2024 9:01 AM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
Kanchan Srivastava Aug 16, 2024 6:06 PM
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
e4m Staff Jul 29, 2024 7:27 PM
Stark gender and generational differences in news consumption and election sentiments
e4m Staff Jun 21, 2024 4:36 PM
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Aditi Gupta Jun 19, 2024 8:51 AM
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
Kanchan Srivastava Jun 12, 2024 9:09 AM
Industry experts believe as a Member of Parliament, Kangana Ranaut's position in the public domain and the endorsement world is likely to get a boost
Kanchan Srivastava Jun 7, 2024 8:40 AM
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Chehneet Kaur Jun 6, 2024 9:07 AM
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Payal Gwalani Jun 6, 2024 8:40 AM
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Kanchan Srivastava Jun 5, 2024 8:45 AM
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Chehneet Kaur May 23, 2024 9:11 AM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
During this election season, the group has observed over 890 million page views
NATIVE CONTENT May 22, 2024 4:09 PM