Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani 6 days ago

The campaign features Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy and Virat Kohli, and challenges gender stereotypes in cricket

exchange4media Staff 1 week ago

ZEEL, Diageo, Cipla Health Ltd and Policybazaar.com emerge as the other big winners of the night

exchange4media Staff 31-January-2019

Julie Bramham has been appointed as the new Chief Marketing Officer, while Sanjeev Churiwala, will take on the role of Chairman of Royal Challengers Sports Pvt Ltd (RCSPL)

exchange4media Staff 15-June-2018

A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

Pallavi Borkar 09-May-2018

Abhishek Shahabadi, Portfolio Head, on what triggered their first-ever mass-media, India-specific advertising, launching it on the largest platform available during IPL and more

Misbaah Mansuri 04-May-2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

exchange4media Staff 13-December-2017

Anand Kripalu, MD & CEO Diageo India, who was also the Jury Chair at IMA 2017 spoke about the rigorous process of selection involved in deciding this year’s winners

Ruhail Amin 08-December-2017

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy 25-February-2014