Diageo India pledges support to fight Coronavirus

Diageo will be donating 500,000 litres of Extra Neutral Alcohol to the sanitiser industry & donate 150,000 masks to public health departments among other initiatives

e4m by exchange4media Staff
Updated: Mar 24, 2020 2:56 PM

Diageo India has announced that it will support the government and hospitality sector during this pandemic through the manufacture of hand sanitisers from its 15 manufacturing units across the country, health insurance cover to on-trade partners and donation of free masks to public health departments.

Diageo will be donating 500,000 litres of Extra Neutral Alcohol (ENA) to the sanitiser industry to make (2 million units of 250 ml each) hand sanitisers.

Moreover, with the bar and restaurant communities facing unprecedented challenges from the impact of COVID-19, the company has pledged to support trade with a Rs 30 million health insurance cover for bartenders associated with the Diageo World Class programme in India. Additionally, the company will also support continued learning and skill building for the bartenders during this lean period, through complimentary access to virtual training and online learning through providing access to the Diageo Bar Academy Training Course.

Lastly, approximately 150,000 masks are being donated to five state public health departments across the country for healthcare professionals and caregivers of Covid-19 affected patients.

“We stand united with the government and citizens of our country in the fight against Coronavirus. The demand for sanitisers is increasing by the hour, and we would like to use our manufacturing units to join in the effort to fill the demand-supply gap for sanitisers, so critical at this hour. Healthcare providers are at the forefront of this fight, and donating masks is a token of our appreciation for their selfless dedication to fighting the epidemic,” said Anand Kripalu, Managing Director and CEO. “We also want to support our partners in the hospitality industry, especially bartenders who are facing unprecedent challenges due to closure of restaurants and bars.”

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