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The festival of football will kick-off on 11th June 2026 with exclusive action across Unite8 Sports channels & Zee 5
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory
Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
Vinod Thadani, CGO, Dentsu Media Group & CEO, iProspect, speaks with Shripad Kulkarni on the death of demographic planning, the rise of behavioural signals — and why the brief must now decide the mix
Shripad Kulkarni May 29, 2026 8:52 AM
The payments were reportedly routed through four local vendors as part of road safety campaigns, but were internally treated as “differential interest” linked to MSRDC deposits with the bank
e4m Staff May 27, 2026 8:31 PM
According to a report by The Indian Express, the payment was allegedly meant to compensate MSRDC with “differential interest” on its deposits
e4m Staff May 27, 2026 7:32 PM
The reformatting will infuse freshness in the content and attract younger audiences, the channel said
e4m Staff May 27, 2026 3:19 PM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
The submissions reveal the growing tensions between traditional television economics and rapidly evolving connected television ecosystems
Imran Fazal May 27, 2026 9:48 AM
The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity
e4m Staff May 27, 2026 9:18 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
India News, The Sunday Guardian lead digital rankings; Network clinches 7th spot
e4m Staff May 25, 2026 2:57 PM
The latest development comes close on the heels of BARC's decision to resume publishing news television ratings from June 11, without including landing page data
Imran Fazal May 22, 2026 2:17 PM
The dispute arises from an alliance agreement under which JioStar had agreed to sublicense TV broadcasting rights for ICC
e4m Staff May 22, 2026 10:50 AM
Speaking to nearly 10,000 employees and associates, Dr. Chandra urged all to continue moving forward with conviction
e4m Staff May 21, 2026 6:59 PM
The new Vox Media will be led by Jim Bankoff, who co-founded Vox Media and has led its growth since its early days
e4m Staff May 21, 2026 12:34 PM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
Rajiv Dubey, Vice President, Head of Media & Experiential, Dabur India, speaks with Shripad Kulkarni on Four media universes, a broken measurement system, and managing complexity to drive brand growth
Shripad Kulkarni May 19, 2026 8:31 AM
Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses
Imran Fazal May 19, 2026 8:28 AM
Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition
Shripad Kulkarni May 16, 2026 9:34 AM
According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters
Imran Fazal May 14, 2026 11:03 AM
A major plank of the submissions is the argument that bringing FAST platforms under telecom licensing rules would violate constitutional protections relating to freedom of speech and business
Imran Fazal May 14, 2026 10:44 AM
Priya Choudhary, Director, Business Solutions & Insights, Google India, speaks with Shripad Kulkarni on the non-linear consumer reshaping rules, why every comm. must earn its place with a clear job
Shripad Kulkarni May 14, 2026 9:07 AM
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators
Imran Fazal May 13, 2026 3:28 PM
Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics
Imran Fazal May 13, 2026 3:14 PM
IBDF’s arguments based on TRAI’s 2017 Tariff and Interconnection framework, in which the regulator had expressly declined to classify OTT platforms as ‘distribution platform operators’
e4m Staff May 13, 2026 12:31 PM
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
Imran Fazal May 13, 2026 8:47 AM
Prasar Bharati said operation of the platform does not involve uplinking, downlinking or retransmission of satellite signals, nor participation in the regulated signal distribution chain
e4m Staff May 12, 2026 9:32 AM
Pawan Sarda, Marketing & Sales Leader, in conversation with Shripad Kulkarni on why the performance obsession is scary — and why the 1-to-100 journey is not the same as 100-to-1000
Shripad Kulkarni May 12, 2026 8:33 AM
The govt has also mandated that existing television rating agencies increase their metered homes to 80,000 within nine months from the date of notification of the guidelines
Imran Fazal May 8, 2026 6:56 PM
The company said Entertainment SVOD revenue growth accelerated to 13% in Q2 from 11% in Q1
Ted Turner, Founder of CNN, was one of the last great broadcasting pioneers, an era when media owners saw themselves not just as content managers, but as shapers of public consciousness
Shantanu David May 7, 2026 9:24 AM
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Shripad Kulkarni May 7, 2026 8:42 AM
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
Kanchan Srivastava May 7, 2026 8:22 AM
Broadcasters and media agencies have expressed divergent views on the new framework
Imran Fazal May 6, 2026 6:31 PM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
The broadcast segment has seen a year-on-year reduction of ₹39.39 crore
Imran Fazal May 6, 2026 8:47 AM
Jain joined Redcliffe Labs in November 2021 as Senior Vice President & Head of Growth
e4m Staff May 5, 2026 12:32 PM