In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways

exchange4media Staff 1 day ago

The TVC is aimed at the South region accepting change and having trust in the new team

exchange4media Staff May 13, 2022 1:25 PM

According to some media experts the viewership decline is not alarming and the auction will still see a bidding war

Javed Farooqui Apr 29, 2022 9:02 AM

IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla

Mansi Sharma Apr 18, 2022 8:22 AM

The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films

exchange4media Staff Apr 16, 2022 8:31 AM

Equitas is partnering with Chennai Super Kings for the 4th time

exchange4media Staff Apr 5, 2022 10:45 AM

Launches TVC to mark 5th year of association

exchange4media Staff Mar 31, 2022 5:20 PM

The bank is offering CSK fans a co-branded credit card

exchange4media Staff Mar 23, 2022 1:07 PM

Phase 1 of the league, which was played in India, garnered more social media mentions (42 million) than phase 2 (38 million) which was played in UAE

exchange4media Staff Oct 26, 2021 5:38 PM

It also became the most-watched match of season 14

exchange4media Staff May 17, 2021 8:42 AM

CSK team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey

exchange4media Staff Mar 25, 2021 3:46 PM

The 14th edition of VIVO IPL 2021 will be broadcast LIVE on Star Sports Network & Disney+ Hotstar VIP, starting from 9th April

exchange4media Staff Mar 15, 2021 12:39 PM

Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019

Misbaah Mansuri Oct 6, 2020 9:03 AM

The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year

exchange4media Staff Sep 22, 2020 12:54 PM

To commemorate the occasion, Gulf has unveiled a 10th anniversary jersey

exchange4media Staff Sep 21, 2020 1:01 PM

The 'Divided by taste, united by Levista' campaign focuses on uniting family & friends over a cup of coffee to cheer for CSK

exchange4media Staff Sep 19, 2020 8:40 AM

Myntra’s logo will be carried across all CSK team branding and communications

exchange4media Staff Sep 17, 2020 4:56 PM

In a conversation with exchange4media, Thakar, the CEO of Star Sports, says he is confident that Dream11 IPL 2020 will be the property’s biggest season in terms of both viewership and revenue

Simran Sabherwal & Dipali Banka Sep 15, 2020 8:17 AM

According to industry experts, franchises will make Rs 10-15 crore minus the central pool revenue

Ruhail Amin Sep 9, 2020 9:05 AM

Naina Parekh, Founder & Director of EUME said that the brand was delighted to be playing a part in keeping the teams safe during the pandemic

exchange4media Staff Sep 8, 2020 11:23 AM