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Ahead of the MI vs CSK clash, Dhoni is seen interacting with Deepak Chahar and jokingly reacting to the presence of a camera
e4m Staff Apr 23, 2026 7:06 PM
High-scoring Bengaluru clash sparks widespread online engagement, as moments from the game continue to circulate
For marketers, MS Dhoni’s appeal extends beyond on-field performance, making him a year-round asset in a crowded endorsement space
Shalinee Mishra Apr 4, 2026 8:30 AM
As part of the association, Vi’s logo will feature on the leading leg of the CSK uniform
Over 50% of CSK’s fanbase, studies say, supports the franchise purely because of Dhoni
Shalinee Mishra and Soumya Gawri Apr 18, 2025 9:08 AM
Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS Dhoni
TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers for the match
e4m Staff Apr 16, 2024 4:01 PM
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
e4m Staff Apr 16, 2024 3:49 PM
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
e4m Staff Mar 18, 2024 3:56 PM
During the two-week period, 21 matches will be played across 10 cities
e4m Staff Feb 22, 2024 7:03 PM
According to the network, the final between GT and CSK registered a peak concurrency of 64.1 million, the highest for IPL 2023
exchange4media Staff Jun 8, 2023 2:08 PM
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
exchange4media Staff May 24, 2023 10:04 AM
The brand has come on board as their Exclusive Global Merchandise Partner this year
exchange4media Staff May 8, 2023 1:45 PM
The platform says that the free streaming of the tournament has resulted in a record-breaking number of views till now – over 550 Cr
exchange4media Staff Apr 17, 2023 12:08 PM
In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways
exchange4media Staff May 24, 2022 12:23 PM
The TVC is aimed at the South region accepting change and having trust in the new team
exchange4media Staff May 13, 2022 1:25 PM
According to some media experts the viewership decline is not alarming and the auction will still see a bidding war
Javed Farooqui Apr 29, 2022 9:02 AM
IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla
Mansi Sharma Apr 18, 2022 8:22 AM
The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films
exchange4media Staff Apr 16, 2022 8:31 AM
Equitas is partnering with Chennai Super Kings for the 4th time
exchange4media Staff Apr 5, 2022 10:45 AM
Phase 1 of the league, which was played in India, garnered more social media mentions (42 million) than phase 2 (38 million) which was played in UAE
exchange4media Staff Oct 26, 2021 5:38 PM
CSK team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey
exchange4media Staff Mar 25, 2021 3:46 PM
The 14th edition of VIVO IPL 2021 will be broadcast LIVE on Star Sports Network & Disney+ Hotstar VIP, starting from 9th April
exchange4media Staff Mar 15, 2021 12:39 PM
Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019
Misbaah Mansuri Oct 6, 2020 9:03 AM
The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year
exchange4media Staff Sep 22, 2020 12:54 PM
To commemorate the occasion, Gulf has unveiled a 10th anniversary jersey
exchange4media Staff Sep 21, 2020 1:01 PM
The 'Divided by taste, united by Levista' campaign focuses on uniting family & friends over a cup of coffee to cheer for CSK
exchange4media Staff Sep 19, 2020 8:40 AM
Myntra’s logo will be carried across all CSK team branding and communications
exchange4media Staff Sep 17, 2020 4:56 PM
In a conversation with exchange4media, Thakar, the CEO of Star Sports, says he is confident that Dream11 IPL 2020 will be the property’s biggest season in terms of both viewership and revenue
Simran Sabherwal & Dipali Banka Sep 15, 2020 8:17 AM
According to industry experts, franchises will make Rs 10-15 crore minus the central pool revenue
Ruhail Amin Sep 9, 2020 9:05 AM
Naina Parekh, Founder & Director of EUME said that the brand was delighted to be playing a part in keeping the teams safe during the pandemic
exchange4media Staff Sep 8, 2020 11:23 AM
Through this association, the brand will launch a special season/ limited edition package in its instant coffee range
exchange4media Staff Sep 2, 2020 3:06 PM
BCCI has assured that there will be 'no immediate threat' to IPL, which is scheduled to start on September 19
exchange4media Staff Aug 29, 2020 1:19 PM