Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019

Misbaah Mansuri Oct 6, 2020 9:03 AM

The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year

exchange4media Staff Sep 22, 2020 12:54 PM

To commemorate the occasion, Gulf has unveiled a 10th anniversary jersey

exchange4media Staff Sep 21, 2020 1:01 PM

The 'Divided by taste, united by Levista' campaign focuses on uniting family & friends over a cup of coffee to cheer for CSK

exchange4media Staff Sep 19, 2020 8:40 AM

Myntra’s logo will be carried across all CSK team branding and communications

exchange4media Staff Sep 17, 2020 4:56 PM

In a conversation with exchange4media, Thakar, the CEO of Star Sports, says he is confident that Dream11 IPL 2020 will be the property’s biggest season in terms of both viewership and revenue

Simran Sabherwal & Dipali Banka Sep 15, 2020 8:17 AM

According to industry experts, franchises will make Rs 10-15 crore minus the central pool revenue

Ruhail Amin Sep 9, 2020 9:05 AM

Naina Parekh, Founder & Director of EUME said that the brand was delighted to be playing a part in keeping the teams safe during the pandemic

exchange4media Staff Sep 8, 2020 11:23 AM

Through this association, the brand will launch a special season/ limited edition package in its instant coffee range

exchange4media Staff Sep 2, 2020 3:06 PM

BCCI has assured that there will be 'no immediate threat' to IPL, which is scheduled to start on September 19

exchange4media Staff Aug 29, 2020 1:19 PM

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore

Madhuwanti Saha Mar 10, 2016 9:06 AM

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore

Madhuwanti Saha Mar 10, 2016 9:06 AM

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff Jul 21, 2015 10:41 AM

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff Jul 21, 2015 8:17 AM

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado Jul 15, 2015 10:33 AM

CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data

exchange4media Staff Jul 15, 2015 10:18 AM

CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data

exchange4media Staff Jul 15, 2015 8:55 AM

While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership

Collin Furtado Jul 15, 2015 8:46 AM

When Nike can come back with Tiger Woods after the controversy, IPL sponsors may make a far less effort in renouncing (if they do) & accepting IPL all over again

Abhinav Trivedi May 28, 2013 1:45 AM

After its popular video ‘Whistle Podu’, Chennai Super Kings team has a new video that will go on air on March 17; it is also focusing on merchandising

Suraj Ramnath Mar 15, 2012 8:17 AM