Gulf Oil India & CSK complete longest ever franchise-sponsor association in IPL history

To commemorate the occasion, Gulf has unveiled a 10th anniversary jersey

e4m by exchange4media Staff
Updated: Sep 21, 2020 1:01 PM
Gulfoil

Gulf Oil India has completed 10 years of partnership with IPL team CSK this season, making it the longest for any sponsor-franchise association in the history of IPL.

To commemorate the occasion, Gulf Oil has unveiled a 10th anniversary jersey as well. Gulf Oil India started its IPL journey 11 years ago with team KXIP and then moved to be partnered with CSK in 2011 as its Associate Sponsors, the same year it also signed M S Dhoni as the company’s brand ambassador.

Ravi Chawla, MD & CEO, Gulf Oil India said, “IPL 2020 is going to be even more special for its millions of passionate followers merely because of the tenacity of the longest lockdown that we have ever experienced in India and across the world. Although the fans may not be able to watch the action in the stadium, we feel that a combination of the digital adoption behaviour & aspiration to see their favourite players back in action will keep the fans glued more than ever. Both Gulf Oil & CSK will be focussed, more than ever, on working together to develop our campaigns for this season that will be innovative and impactful as we adapt to the changes. Our Mantra will be to find the new ways forward, to excite & engage the consumers/fans in the best possible manner.”

KS Viswanathan, CEO, CSK said, “Both the brands share a common culture that’s driven by passion to move forward. We greatly value our partnership with Gulf Oil and are delighted to reach the milestone of a decade-long relationship.”   

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