The company believed that powerful communication combined with wider reach, was the only thing that would work for ‘Local’ to scale exceeding well. Hence came along the idea of using television to communicate around the product, all built using new-age tech, for measurements
Following a multi-agency pitch, Publicis Capital has bagged the creative mandate for online travel portal - Cleartrip.com. OMD India is the media agency on the business. According to industry sources, the ad spend on the business is estimated to be in the region of Rs 20 crore.
OMD India has added three new businesses to its kitty. The agency has bagged Cleartrip.com and SAH Petroleum businesses following multi-agency pitches. The agency has also added Paramount Farms. Meanwhile, OMD’s digital arm too has won a slew of new businesses. Sources peg the combined account size of the media AoRs and digital wins to be in the vicinity of Rs 70-75 crore.