Piyush Pandey had a rare gift for cutting straight through the noise: Govind Bansal
Cleartrip’s Govind Bansal reflects on how legendary adman Piyush Pandey told stories that connected with every family and every generation
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Published: Oct 24, 2025 5:57 PM | 1 min read
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Govind Bansal, Head of Brand Marketing at Cleartrip, paid tribute to advertising legend Piyush Pandey, recalling how his storytelling transcended time and connected with every Indian household. Bansal reflected on Pandey’s rare ability to craft narratives that resonated with families across generations, making him not just an adman, but a voice that captured the heart of India.
I can still vividly recall the Cadbury ad with the girl dancing joyously onto the cricket field and his iconic 'Kuch Meetha Ho Jaaye' film; it wasn't just a commercial, it was an emotional moment that became part of our shared cultural memory.
With his passing, we haven't just lost an advertising legend; we've lost a piece of the creative heart that India has ever seen. He had a rare gift for cutting straight through the noise. Whether he was showing us the unbreakable bond in a tube of Fevicol or capturing the sweet nostalgia of Cadbury, his campaigns didn't just sell products; they told deeply human stories that resonated across every family and every generation.
Piyush ji taught us that the most memorable ads are never complicated; they are simply the most truthful. You will be missed, Piyush ji!
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