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The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
He previously served as Managing Editor of the Hindi news channel India Daily Live
e4m Staff Jun 19, 2026 9:06 AM
Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company
e4m Staff Jun 17, 2026 12:34 PM
John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives
Sunidhi Vijay May 1, 2026 8:49 AM
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
Reema Jain previously served for more than three years as Chief Information and Digital Officer at Hero MotoCorp
e4m Staff Feb 27, 2026 12:49 PM
A significant focus of the interview, to be aired tonight, is the strengthening relationship between India and Brazil, two influential voices of the Global South
e4m Staff Feb 20, 2026 4:15 PM
Rakesh Khetan's appointment comes after Amit Prakashrao Waghmare resigned from the post
In this new role, Elav Horwitz will be responsible for connecting WPP’s partners with the company’s creative and strategic talent
e4m Staff Nov 12, 2025 6:04 PM
Santosh Hegde, Head of Marketing at Atlys, brings lessons from one industry to another, combining technology and customer insight to make international travel seamless for millions of Indians
Simran Sabherwal and Anushka Roy Choudhary Oct 15, 2025 12:35 PM
The initiative focuses specifically on protecting the wellbeing of young and vulnerable audiences in the context of social media
e4m Staff Oct 10, 2025 12:42 PM
Prior to this, James Mackenzie was with EssenceMediacom UK as Chief Investment Officer
In his new role, Mauricio Alarcon will lead Nestlé's operations in the Philippines
Prior to this, Pratik Vaja was with More Retail Private Limited as Head of Marketing and CRM
The film 'Gulaal & Gravy' is a tribute to India's rich and diverse culinary heritage
e4m Staff Mar 12, 2025 12:29 PM
While broadcasters are pushing for a detailed study on ISEC's impact on television, the process has been delayed due to economic constraints, insiders have told e4m
Kanchan Srivastava Mar 5, 2025 8:31 AM
The campaign celebrates the joy of community and Bengali puja traditions
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
Kanchan Srivastava Feb 28, 2024 9:09 AM
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Chehneet Kaur Feb 22, 2024 8:58 AM
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
e4m Staff Feb 21, 2024 4:10 PM
The film depicts how regular Sunday in a Chennai household turns into a blockbuster Sunday with the many mutton dishes being cooked at home
Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
e4m Staff Jan 4, 2024 10:59 AM
Santa makes a special appearance in this Christmas-special campaign by Licious
e4m Staff Dec 15, 2023 10:23 AM
Brand’s latest film showcases the revelry in Bengali households that centers around a great lunch with that hero mutton dish
e4m Staff Nov 20, 2023 1:36 PM
The ad showcases the rivalry between the Ghotis and the Bangals over culinary supremacy
The account will be handled by the agency’s Mumbai office
exchange4media Staff Sep 14, 2023 10:26 AM
The account will be handled by the agency’s Delhi headquarters
exchange4media Staff Aug 17, 2023 3:40 PM
The film has been conceptualized and developed by the internal creative and content team at Licious
exchange4media Staff Aug 5, 2023 6:00 PM
Sociowash will enhance the social media presence of Hyatt India Weddings Instagram Page
exchange4media Staff Jul 5, 2023 11:45 AM
The quirky film is an ode to dads and their steadfast service to their families, buying the juiciest mutton every Sunday
exchange4media Staff Jun 14, 2023 4:51 PM
The agency will develop performance media strategies while deploying its video production and influencer marketing verticals
exchange4media Staff Jun 8, 2023 2:41 PM
The agency’s Mumbai team will amplify the YME cluster's social media presence across digital channels
exchange4media Staff Jun 1, 2023 1:17 PM
The campaign spotlights Tide’s collaboration as Punjab Kings’ official laundry partner
exchange4media Staff May 25, 2023 12:22 PM
