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We look back at campaigns that were appreciated on various fronts this year
Tanzila Shaikh Dec 30, 2022 8:59 AM
The #HeartTheHappiness campaign has been created by Ogilvy India
exchange4media Staff Dec 27, 2022 9:24 AM
The players’ auction for IPL 2023 is slated to be held in Kochi today
exchange4media Staff Dec 22, 2022 7:20 PM
The agency will create keyword strategies to cement the academy's place as the most trusted and expert-led online music-learning platform
exchange4media Staff Dec 12, 2022 12:42 PM
Here's our pick for the most creative spots between November 1st and 15th
exchange4media Staff Nov 22, 2022 9:11 AM
It's the power of WPP that brings bright minds together for amazing creative executions, avers Ruparel was the sole winner in the Spark category at the WPP Ignite Awards
Tanzila Shaikh Nov 18, 2022 10:48 AM
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
Tanzila Shaikh Nov 17, 2022 9:05 AM
Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way
Tanzila Shaikh Nov 15, 2022 8:37 AM
At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
Nilanjana Basu Nov 14, 2022 9:06 AM
The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds
exchange4media Staff Nov 12, 2022 8:30 AM
CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing
Nilanjana Basu Nov 4, 2022 8:52 AM
The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
Sonam Saini Oct 28, 2022 8:29 AM
‘Moj for Creators – Academy’ has already seen over 30,000 enrollments
exchange4media Staff Oct 27, 2022 6:38 PM
e4m spoke to Ogilvy’s Sukesh Nayak about the creation of the campaign
Tanzila Shaikh Oct 14, 2022 12:09 PM
Here are some of the most engaging and creative ad campaigns between September 16 and 30
exchange4media Staff Oct 12, 2022 8:21 AM
A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday
exchange4media Staff Oct 11, 2022 8:46 AM
The campaign will support hawkers in setting up shops by scanning a QR code
exchange4media Staff Oct 8, 2022 7:47 AM
A 360-marketing campaign will introduce the identity of the brand
exchange4media Staff Sep 20, 2022 1:54 PM
