We look back at campaigns that were appreciated on various fronts this year

Tanzila Shaikh Dec 30, 2022 8:59 AM


The agency will create keyword strategies to cement the academy's place as the most trusted and expert-led online music-learning platform

exchange4media Staff Dec 12, 2022 12:42 PM

Niraj Ruparel?blur=25

It's the power of WPP that brings bright minds together for amazing creative executions, avers Ruparel was the sole winner in the Spark category at the WPP Ignite Awards

Tanzila Shaikh Nov 18, 2022 10:48 AM

Sukesh Nayak?blur=25

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM

Bournvita presents Forced Packs?blur=25

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM

ed tech?blur=25

At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts

Nilanjana Basu Nov 14, 2022 9:06 AM


The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds

exchange4media Staff Nov 12, 2022 8:30 AM

CEO and co-founder of talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM


The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler

Sonam Saini Oct 28, 2022 8:29 AM


‘Moj for Creators – Academy’ has already seen over 30,000 enrollments

exchange4media Staff Oct 27, 2022 6:38 PM

dove beauty?blur=25

Here are some of the most engaging and creative ad campaigns between September 16 and 30

exchange4media Staff Oct 12, 2022 8:21 AM

amitabh bachchan?blur=25

A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday

exchange4media Staff Oct 11, 2022 8:46 AM


The campaign will support hawkers in setting up shops by scanning a QR code

exchange4media Staff Oct 8, 2022 7:47 AM