budget
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
The broadcast segment has seen a year-on-year reduction of ₹39.39 crore
Imran Fazal May 6, 2026 8:47 AM
With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focus on clear results
Shantanu David Mar 30, 2026 8:22 AM
With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets
Kanchan Srivastava Mar 16, 2026 9:32 AM
Automotive, financial services, consumer tech and lifestyle brands take the lead in creator collabs and partnerships with gaming cos
Shalinee Mishra Feb 19, 2026 9:22 AM
Industry stakeholders say the Budget allocations are likely to trigger a step-up in marketing spends for spiritual tourism across digital, retail media and creator-led platforms
Pooja Yadav Feb 13, 2026 8:27 AM
Finance Minister Nirmala Sitharaman announced complete removal of the ₹10 lakh per consignment cap on courier exports
Pooja Yadav Feb 6, 2026 8:52 AM
India’s Union Budget 2026 signals a decisive shift toward AI, digital infrastructure, and the creative economy, reshaping marketing, innovation, workforce skilling, and India’s global competitiveness.
Brij Pahwa Feb 5, 2026 2:57 PM
Unspoken in the Budget, OOH still emerges as a quiet winner of India’s push toward mobility and urban growth
Chehneet Kaur Feb 5, 2026 8:42 AM
During Union Budget, govt announced creation of content creation & AVGC labs in secondary schools and colleges, signalling a structural push to integrate creative skills into mainstream education
Shalinee Mishra Feb 4, 2026 8:39 AM
The Union Budget points to a move from digital scale towards intelligence- and IP-led growth
Anuja Jain Feb 2, 2026 8:51 AM
Ease of doing business to encourage influencer marketing agencies and creator-led startups, share industry heads
Shalinee Mishra Feb 2, 2026 8:46 AM
Finance Minister Nirmala Sitharaman unveiling India's AI capacity-building roadmap has created a direct downstream impact on how agencies will hire, train, and create in the years ahead
Aryendra Khan Feb 2, 2026 8:38 AM
MeitY’s 2026–27 allocation is above last year’s Revised Estimates but falls short of the original 2025–26 Budget outlay
Chehneet Kaur Feb 2, 2026 8:29 AM
Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be produced and distributed
Aditi Gupta Feb 2, 2026 8:12 AM
Industry leaders noted that the emphasis on continuity, manufacturing and infrastructure provides greater policy visibility and confidence for long-term investments
Sunidhi Vijay Feb 2, 2026 7:58 AM
Guest Column: Shrenik Gandhi, Co-Founder and CEO, White Rivers Media, writes why India’s next growth chapter will be written by those who learn to work with intelligence, not just talk about it
Shrenik Gandhi Feb 1, 2026 4:27 PM
Finance Minister Nirmala Sitharaman said the orange economy could generate 20 lakh jobs
Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development
As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments
e4m Staff Feb 1, 2026 12:57 PM
Unified safe harbour norms, automated approvals and long-term incentives for data centres are intended to provide certainty and mobilise global capital
e4m Staff Feb 1, 2026 12:33 PM
Union Budget sharpens focus on workforce readiness and service-sector expansion
e4m Staff Feb 1, 2026 12:19 PM
Government to help Indian Institute of Creative Technologies (IICT) in setting up AVGC content creator labs in 15,000 secondary schools and 500 colleges all over the country
e4m Staff Feb 1, 2026 12:11 PM
From navigating a slowdown to the COVID-19 crisis and subsequent recovery, Nirmala Sitharaman has established herself as one of the longest-serving finance ministers in India’s history
e4m Staff Feb 1, 2026 12:02 PM
Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence
Pooja Yadav Jan 31, 2026 1:35 PM
After post-pandemic digital expansion, brands are recalibrating, scrutinising ROI and tightening approvals. Digital marketing remains key, but budgets are no longer unlocked by default
Sunidhi Vijay Jan 31, 2026 9:00 AM
With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer
Anuja Jain Jan 31, 2026 8:11 AM
Shereen Bhan, Managing Editor of CNBC-TV18, outlines how the network is planning the Budget coverage, and recalibrating its editorial and broadcast strategy as per evolving viewer habits
Ruhail Amin Jan 30, 2026 9:23 AM
Despite its rapid growth, retail media remains invisible in successive Union Budgets—without formal recognition, tax clarity, or policy incentives
Pooja Yadav Jan 30, 2026 9:12 AM
This year quick commerce leaders are calling for regulatory clarity, GST reforms, infrastructure enablement and policy frameworks that improve predictability without distorting market dynamics
Pooja Yadav Jan 29, 2026 8:50 AM
This campaign is built on a simple premise: time is valuable, and so is attention
e4m Staff Jan 28, 2026 6:46 PM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
Chehneet Kaur Jan 28, 2026 9:03 AM
Recommendations seek urgent relief for stressed linear TV, certainty for digital media, and a reduction in tax disputes
e4m Staff Jan 21, 2026 4:48 PM
Guest Column: Dr Shashiranjan Jha, Education & Human Capital Development Specialist & Independent Consultant at Asian Development Bank, shares how Budget 2026–27 arrives at a critical inflection point
Dr Shashiranjan Jha Jan 20, 2026 6:24 PM
Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
Shalinee Mishra Jan 16, 2026 9:22 AM
As India approaches the Union Budget 2026–27, all eyes are on the Orange Economy, with creators, marketers, and platforms awaiting policies to shape the sector’s next growth phase
Shalinee Mishra Jan 15, 2026 9:23 AM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
Sunidhi Vijay Jan 15, 2026 8:48 AM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Aditi Gupta Jan 14, 2026 8:52 AM
It is a nationwide editorial series capturing India’s budget expectations beyond metros