Suchit Sikaria?blur=25

Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more

Kanchan Srivastava Mar 30, 2023 8:48 AM


Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector

Nilanjana Basu Feb 2, 2023 1:01 PM


Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are sure to impact the burgeoning industry

Shantanu David Feb 2, 2023 8:27 AM


The measures announced by the finance minister are likely to have direct and indirect impact on the media and entertainment industry

exchange4media Staff Feb 1, 2023 1:18 PM

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Finance minister Nirmala Sitharaman announced that the revamped scheme will enable additional collateral-free credit of Rs 2 lakh crore

exchange4media Staff Feb 1, 2023 12:43 PM


As per the FM, the policy will push innovation and research by start-ups and academia

exchange4media Staff Feb 1, 2023 12:36 PM


These AI centres will have collaborations between top educational institutions and relevant industry leaders, said the FM

exchange4media Staff Feb 1, 2023 12:19 PM


Start-up founders are hoping the Union Budget will offer tax sops, push for digital infra and initiatives to boost employment

exchange4media Staff Feb 1, 2023 8:49 AM


Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands

Tanya Dwivedi Jan 31, 2023 9:10 AM


Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital expenditure

Nilanjana Basu Jan 31, 2023 9:02 AM


Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology

Shantanu David Jan 30, 2023 8:26 AM

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Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry

Shantanu David Jan 27, 2023 8:32 AM


A majority of respondents are expecting an increase in basic income tax exemption limit

exchange4media Staff Jan 25, 2023 12:36 PM


The sector expects the budget to lay out a specific plan for the growth of esports and set an esports vision for India

Shantanu David Jan 18, 2023 8:51 AM


As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore

Sonam Saini Dec 7, 2022 8:53 AM


The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days

exchange4media Staff Apr 8, 2022 12:48 PM

Jora Education?blur=25

30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements

exchange4media Staff Feb 15, 2022 2:27 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 5, 2022 8:38 AM