Chen moves on from DDB Greater China, where he was Chief operating officer and chief financial officer to join IPG Mediabrands China, according to a news report

exchange4media Staff 9 hours ago

Samit Sinha, Managing Partner of Alchemist Brand Consulting, pays tribute to advertising stalwart Ram Ray

exchange4media Staff 11 hours ago

Experts believe Ganguly is a man of masses and now after being appointed as the BCCI president, his brand value is only going to increase both in the national and regional markets

Shreshtha Verma 11 hours ago

The installation, created by Brandscope India, will be on display for one year

exchange4media Staff 1 day ago

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff 1 day ago

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal 1 day ago

The account size is estimated to be around Rs 500 crore

Naziya Alvi Rahman 1 day ago

The exchange4media Conclave – South will be held on Friday, November 22, 2019, at the Taj MG Road, Bangalore

exchange4media Staff Nov 11, 2019 8:38 AM

Developed and created by Ogilvy, the 360-degree awareness and acquisition campaign will be spread across Digital, TV, Print and outdoor

exchange4media Staff Nov 9, 2019 8:46 AM

Conceptualised by Ogilvy, this will be the first campaign with brand ambassador Ayushmann Khuranna showcasing their in-house designed Signature collection

exchange4media Staff Nov 9, 2019 8:00 AM

The new brand will be seen across a range of platforms; Landor has developed the full suite of brand architecture for the new EVENT Cinemas moniker

exchange4media Staff Nov 8, 2019 9:11 AM

The income for the first half of this financial year, stands at Rs 9375 crore, registering a growth of 7.4% over last year

exchange4media Staff Nov 7, 2019 6:49 PM

Santoor Sandal And Turmeric lead with maximum ad insertions

exchange4media Staff Nov 5, 2019 11:45 AM

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial

exchange4media Staff Nov 4, 2019 3:18 PM

This partnership will grant 10 of Startup India’s selected businesses a free three months trial on Brandie’s platform to build social media communities of vocal ambassadors and brand loyalists

exchange4media Staff Nov 4, 2019 3:01 PM

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

The campaign was executed by PrimeOutdoors and is running in over 20 cities across the country

exchange4media Staff Nov 2, 2019 4:00 PM

Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai

Shreshtha Verma Nov 2, 2019 9:35 AM

Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC

exchange4media Staff Nov 1, 2019 9:14 AM

Cannes Lions International Festival of Creativity will be taking place from June 22 to 26

exchange4media Staff Oct 31, 2019 1:26 PM