Timex kick-started its digital campaign for TMX - ‘Khushiyon ki Ghadi’ to connect with its audience through a heart-rendering film on its social platform

exchange4media Staff 1 hour ago

Experts say the actor’s young vibe and boy-next-door image instantly connect with millennials, making him the perfect choice for brand endorsements

Dolly Mahayan 6 hours ago

Sharma, CMO, Bharti Airtel, on how the brand has built itself in the age of transparency and relevancy

exchange4media Staff 6 hours ago

Arvind Chintamani, VP - Marketing, Colgate-Palmolive (India) Ltd, spoke at BrandTalk 2019 about how Colgate as a brand has adapted to the changes in culture

exchange4media Staff 6 hours ago

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza 7 hours ago

We bring you a roundup of the news making headlines this week

exchange4media Staff 2 days ago

A panel comprising industry honchos from across sectors discusses how to target the digital savvy consumers

exchange4media Staff 2 days ago

Dash, President, India & Middle East, Tata Global Beverages, spoke on ‘Tata Tea keeping human at the center - the new heart of brand engagement’

exchange4media Staff 2 days ago

During a special speaker's session at the Pitch BrandTalk Conference 2019, Atit Mehta, Head of Marketing, BYJU’s shared insights on what ticked for their brand

exchange4media Staff 2 days ago

Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

exchange4media Staff 2 days ago

Big Trunk Communications, a six-year old agency, specialises in conceptualizing and executing 360-degree digital marketing projects

exchange4media Staff 2 days ago

Letters from a mysterious brand called Z are taking the creative world by a storm. But who is ‘Z’? 

exchange4media Staff 2 days ago

The company will partner with the actor for a complete 360 degree campaign, which will include outdoor campaigns, TVCs and social media campaigns

exchange4media Staff 3 days ago

Wijnberg has been appointed as Independent Director

exchange4media Staff 3 days ago

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff 3 days ago

The desi girl has endorsed brands such as Pepsi, Nokia, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, Schmitten Luxury Chocolates, Lux, Bru and Nikon

Nafisa Shaheen 4 days ago

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors

Simran Sabherwal 4 days ago

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza 4 days ago

The campaign was conceptualised by MX Advertising and will be rolled out across TV, Print, OOH, and Digital

exchange4media Staff 5 days ago

The brand recently brought in Katrina Kaif as the brand ambassador

exchange4media Staff 5 days ago