With the tagline ‘Be Loud, Be Proud,’ the consumer electronics brand is focused towards being the first choice of millennials

exchange4media Staff 19 hours ago

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff 1 day ago

The #BuraNaManoDiscountHai campaign, created by Publicis, encourages people to buy new clothes and look their best for Holi by availing their discount offers

exchange4media Staff 4 days ago

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff 4 days ago

Alia, who turns 26 today, has some of the most lucrative endorsement deals in her kitty including Uber Eats, Nokia, Sunfeast Dark Fantasy, Capresse, Mango Frooti, Lux and Make My Trip

Anjali Thakur 5 days ago

In its sixth year, the ranking saw Retail make its presence felt in the league table, which was otherwise dominated by Automotive, Diversified Businesses & Financial Services sectors

exchange4media Staff 5 days ago

Tilt Brand Solutions has been appointed to conceive & create communication programme for the most awaited sports event in India – the Indian Premier League (IPL)

exchange4media Staff 5 days ago

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff 6 days ago

While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too

Dolly Mahayan 1 week ago

IPGMediabrands has come up with a film featuring the communication network company’s women leaders across all their offices in India

exchange4media Staff 1 week ago

Alex Josephson, Head of Global Brand Strategy, Twitter, talks about how the platform helps brands maximise their reach

Ruhail Amin 1 week ago

The acute lack of ATMs in semi-urban and rural India has led to the RBI incentivising White Label ATMs by allowing them to earn revenue from advertising. Here is how they are doing it

Venkata Susmita Biswas 06-March-2019

The event will be held on March 18 and will see industry experts from Google, Marico, GroupM, Star India, Aditya Birla Group among others who will address the sessions & discussions

exchange4media Staff 06-March-2019

The latest collection of handbags from the ‘Carry Your World’ line which will soon be available at Van Heusen stores across the country and on Amazon.in

exchange4media Staff 05-March-2019

Hrithik Roshan’s image is in perfect sync with the brand attributes and the company believes that this association will give a new face to the brand

exchange4media Staff 04-March-2019

Actor features in three TV commercials of the brand created by Ogilvy

exchange4media Staff 02-March-2019

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff 01-March-2019

Anupam Sehgal, Head of Marketing, FILA India tells us about the company’s plans to open 100 exclusive stores across India, the brand’s advertising strategy and more

Christina Moniz 01-March-2019

Khan will promote Kent RO’s automotive security product range

exchange4media Staff 28-February-2019

The campaign itself is a celebration of the heritage of Pepe Jeans, which was one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973

exchange4media Staff 27-February-2019