Social Media influencer?blur=25

The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts

Shantanu David Jun 24, 2022 8:58 AM


The group is responsible for building communities and recognition for men’s comfort wear and innerwear brand through social media with impactful creative assets

exchange4media Staff Jun 23, 2022 5:24 PM


The new brand will reflect in every customer touchpoint through an overhaul that spans its website, social media handles and existing product lines

exchange4media Staff Jun 22, 2022 10:09 AM

Rishi Bedi?blur=25

Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands

exchange4media Staff Jun 22, 2022 8:41 AM


The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery

exchange4media Staff Jun 21, 2022 6:43 PM

Reena Mansukhani?blur=25

Prior to this, Mansukhani worked as Head of Department – Marketing, Boddess Retail

exchange4media Staff Jun 21, 2022 9:33 AM


The association is aimed at creating awareness about the importance of good sleep

exchange4media Staff Jun 20, 2022 4:00 PM

Mohua Das?blur=25

Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix

Mohua Das Gupta Jun 20, 2022 8:39 AM

Senco Gold & Diamonds Campaign?blur=25

The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.

exchange4media Staff Jun 18, 2022 6:00 PM

Kantar Brandz?blur=25

According to the report, the combined value of the world’s top 100 most valuable brands in 2022 has increased by 23% to $8.7 trillion over the past year

exchange4media Staff Jun 16, 2022 4:13 PM


The D2C brand aggregator had raised its first round of $36 million in July 2021

exchange4media Staff Jun 16, 2022 1:55 PM

Pankaj Tripathi?blur=25

As part of the association, the actor will appear in multi-media campaigns for the brand and raise awareness about the products and services

exchange4media Staff Jun 9, 2022 4:57 PM

Bryan & Candy?blur=25

Roy will endorse body wash, shower gels and bathing bars

exchange4media Staff Jun 9, 2022 4:34 PM

Filter Coffee Co.?blur=25

In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns

exchange4media Staff Jun 9, 2022 3:25 PM

TAM Adex?blur=25

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

exchange4media Staff Jun 8, 2022 8:21 AM

WOW Life Science Apple Cider Vinegar campaign?blur=25

The ‘detox karo andar se, dikho fit bahar se’ campaign showcases a friendly conversation between the brand ambassador and a journalist who has come to interview her in her home

exchange4media Staff Jun 6, 2022 4:22 PM


The actor will be again seen as the leading face of the marketing campaigns across Tecno’s product lines

exchange4media Staff Jun 3, 2022 3:17 PM