brand
With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP
The brand expert & CEO of TRA hints that the brands which have a CSR budget must use it now
Misbaah Mansuri Apr 3, 2020 9:01 AM
From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts
Shreshtha Verma Mar 31, 2020 8:33 AM
Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value
Anjali Thakur Mar 31, 2020 8:32 AM
Guest Column: Mahesh Chauhan, Director of Salt Brand Solutions, believes that our current phase of self-isolation is a godsent opportunity for introspection and personal growth
Mahesh Chauhan Mar 27, 2020 6:52 PM
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
Sanstuti Nath Mar 25, 2020 8:29 AM
The new logo is a homage to 21,500 patrons and a glimpse at the future credit inclusion
exchange4media Staff Mar 23, 2020 7:04 PM
In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website
exchange4media Staff Mar 22, 2020 6:00 PM
Guest Column: Anup Sharma, Mentor, The Lentils Institute, analyses how the COVID-19 outbreak has forced companies like Corona Beer & KFC to alter their brand messaging to suit the current crisis
Anup Sharma Mar 21, 2020 9:12 AM
The campaign will be rolled out across various media, including TV, social media and OTT platforms
exchange4media Staff Mar 21, 2020 8:28 AM
The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor
exchange4media Staff Mar 18, 2020 2:20 PM
Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims
exchange4media Staff Mar 18, 2020 1:03 PM
The new visual identity includes a suite of updated logos and lockups that retain the classic OnePlus look with a more balanced feel
exchange4media Staff Mar 18, 2020 12:44 PM
The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency
Naziya Alvi Rahman Mar 18, 2020 12:38 PM
Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in
Vineet Sharma Mar 18, 2020 8:37 AM
Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist
exchange4media Staff Mar 18, 2020 8:17 AM
Created by Flagship Advertising, the campaign films will be part of a series of integrated marketing and promotional activities
exchange4media Staff Mar 17, 2020 3:52 PM
Dhoni has also been brought on board as Khatabook's brand ambassador
exchange4media Staff Mar 17, 2020 2:57 PM
The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant
exchange4media Staff Mar 17, 2020 2:34 PM
The campaign encourages women to embrace themselves without caring about the pressure to look a certain way
exchange4media Staff Mar 17, 2020 1:39 PM
