The network is relaunching with a new logo, brand positioning and a new philosophy—‘Dhun badal ke toh dekho’

exchange4media Staff 19 hours ago

Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world

Dolly Mahayan 1 day ago

As Founder and Managing Director of Milestone Brandcom, Bhattacharyya shares his thoughts on the OOH industry in India

exchange4media Staff 1 day ago

Over the 3 months of Vivo Pro Kabaddi, the matches provided a perfect platform for brands such as VIVO, Thums Up, Gillette, Tata Motors and Honda

exchange4media Staff 2 days ago

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 3 days ago

In the Top 10 Advertisers list, FMCG majors Hindustan Lever, Reckitt Benckiser, and ITC Ltd were in the top three spots

exchange4media Staff 6 days ago

As part of the mandate, BrandMusiq has developed ‘master’ MOGOSCAPE® & MOGO® for the franchise

exchange4media Staff 1 week ago

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff 1 week ago

The legendary actor features in a classic Bollywood style brand film for Reliance SMART and Reliance Fresh

exchange4media Staff 1 week ago

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 1 week ago

James joins Zenith from Publicis Media where he was CEO for Australia and New Zealand

exchange4media Staff 1 week ago

Edelman India will focus on reaffirming Airbus’ position as a leading contributor of the aerospace sector in the country, through multi-layered storytelling and comprehensive stakeholder outreach

exchange4media Staff 1 week ago

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff 1 week ago

Guest Column: Founder & CEO of Black White Orange Brands Pvt. Ltd says 2019 is the year that fans across age groups & genres are going to enjoy the best content of some of their favourite brands

Bhavik Vora 1 week ago

Teny will lead team of practitioners responsible for providing holistic solutions to marketing problems

exchange4media Staff 02-January-2019

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan 31-December-2018

BARC Week 51: IBF which led the category the previous week for its role in issuing TVCs on the new TRAI tariff order, slipped to the third spot

exchange4media Staff 31-December-2018

The new e-commerce policy aims to address issues like predatory pricing and deep discounting

Ruhail Amin 31-December-2018

Indian athletes whose achievements in major tournaments like Asian Games and Commonweath Games got them brand endorsements

exchange4media Staff 28-December-2018

Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018

exchange4media Staff 27-December-2018