brand
Vritti iMedia for Fem?blur=25

With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza 1 day ago

chandramouli?blur=25

The brand expert & CEO of TRA hints that the brands which have a CSR budget must use it now

Misbaah Mansuri Apr 3, 2020 9:01 AM

social distancing?blur=25

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

Social media?blur=25

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

21 days?blur=25

Guest Column: Mahesh Chauhan, Director of Salt Brand Solutions, believes that our current phase of self-isolation is a godsent opportunity for introspection and personal growth

Mahesh Chauhan Mar 27, 2020 6:52 PM

hand wash?blur=25

Brands bring their A-game during trying times, reaching out to consumers through digital campaigns

Sanstuti Nath Mar 25, 2020 8:29 AM

Capri Global Capital Limited?blur=25

The new logo is a homage to 21,500 patrons and a glimpse at the future credit inclusion

exchange4media Staff Mar 23, 2020 7:04 PM

W Foot Apparel?blur=25

In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website

exchange4media Staff Mar 22, 2020 6:00 PM

Anup Sharma?blur=25

Guest Column: Anup Sharma, Mentor, The Lentils Institute, analyses how the COVID-19 outbreak has forced companies like Corona Beer & KFC to alter their brand messaging to suit the current crisis

Anup Sharma Mar 21, 2020 9:12 AM

Salman Khan for Relaxo Bahamas?blur=25

The campaign will be rolled out across various media, including TV, social media and OTT platforms

exchange4media Staff Mar 21, 2020 8:28 AM

Saikhom Mirabai Chanu for Adidas?blur=25

The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor

exchange4media Staff Mar 18, 2020 2:20 PM

Sushant Singh Rajput for Donear?blur=25

Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims

exchange4media Staff Mar 18, 2020 1:03 PM

One Plus?blur=25

The new visual identity includes a suite of updated logos and lockups that retain the classic OnePlus look with a more balanced feel

exchange4media Staff Mar 18, 2020 12:44 PM

Loreal India?blur=25

The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency

Naziya Alvi Rahman Mar 18, 2020 12:38 PM

OOH?blur=25

Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in

Vineet Sharma Mar 18, 2020 8:37 AM

VMLY&R Melbourne?blur=25

Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist

exchange4media Staff Mar 18, 2020 8:17 AM

Navneet Youva?blur=25

Created by Flagship Advertising, the campaign films will be part of a series of integrated marketing and promotional activities

exchange4media Staff Mar 17, 2020 3:52 PM

MS Dhoni for Khatabook?blur=25

Dhoni has also been brought on board as Khatabook's brand ambassador

exchange4media Staff Mar 17, 2020 2:57 PM

Kalyan Jewellers Gudi Padwa?blur=25

The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant

exchange4media Staff Mar 17, 2020 2:34 PM

Disha Patani Be Your Own Beautiful?blur=25

The campaign encourages women to embrace themselves without caring about the pressure to look a certain way

exchange4media Staff Mar 17, 2020 1:39 PM