brand-associations
Sacred Games

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

Game of Thrones main

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

Avengers

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

Varun Dhawan

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM

AjayDevgn

From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands

Dolly Mahayan Apr 2, 2019 8:35 AM

Gully Boy

Brands such as Ola, Durex, Dairy Milk Silk, Zomato, Sunsilk, Netflix and even Mumbai Police, have all been using ‘Gully Boy’ memes to entertain the audience

Tasmayee Laha Roy Feb 16, 2019 9:09 AM

Shah rukh Khan

On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years

Dolly Mahayan Nov 2, 2018 9:05 AM

At a time when we see long list of brand association in movies, Sui Dhaaga on the contrary has associated with handful number of brands in the movie

Dolly Mahayan Oct 6, 2018 9:50 AM

The Bollywood diva, at one stage, had endorsed as many as 20 brands in a year.

exchange4media Staff Jul 17, 2018 8:49 AM

The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan Jul 7, 2018 8:59 AM

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha Nov 24, 2017 8:55 AM

Dangal's minimal associations with Bournvita, Nissan Datsun redi-GO Sport, Vivel sets new example

The film’s no-frills brand associations is a refreshing change in these times of ‘filmy’ excess

exchange4media Staff Jan 5, 2017 8:29 AM

Who will replace Salman Khan if Thums Up ends its association with him?

One of the biggest brands which Khan endorses is Coca-Cola's Thums Up, which issued a statement saying that they were evaluating the next step. We look at top celebrity brand endorsers who could be a possible replacement for Khan

Collin Furtado May 8, 2015 8:48 AM