Bringing him on board would further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products

exchange4media Staff 17 hours ago

With the actor's active presence on social media, this association will further increase the platform's reach among the South audience

exchange4media Staff Sep 16, 2021 6:26 PM

The actor has an elegance, which transcends borders and generations, that goes perfectly with the brand's slogan 'Elegance is an attitude'

exchange4media Staff Sep 15, 2021 12:46 PM

The actor will be the face of FPBL's marketing campaigns across various platforms

exchange4media Staff Sep 13, 2021 4:34 PM

Dravid will associate with the brand for its portfolio of residential and commercial projects

exchange4media Staff Sep 9, 2021 12:19 PM

Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands

exchange4media Staff Aug 19, 2021 10:00 AM

The collaboration is for the brand's latest 2021 watch ad campaign

exchange4media Staff Aug 17, 2021 5:57 PM

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more

exchange4media Staff Feb 8, 2021 12:54 PM

With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent

Noel Dsouza Aug 21, 2020 8:28 AM

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM

From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands

Dolly Mahayan Apr 2, 2019 8:35 AM

Brands such as Ola, Durex, Dairy Milk Silk, Zomato, Sunsilk, Netflix and even Mumbai Police, have all been using ‘Gully Boy’ memes to entertain the audience

Tasmayee Laha Roy Feb 16, 2019 9:09 AM

On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years

Dolly Mahayan Nov 2, 2018 9:05 AM

At a time when we see long list of brand association in movies, Sui Dhaaga on the contrary has associated with handful number of brands in the movie

Dolly Mahayan Oct 6, 2018 9:50 AM