bots
Twitter?blur=25

While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit

Kanchan Srivastava May 19, 2022 8:41 AM

Elon Musk?blur=25

The Tesla CEO has sought data on the proportion of fake accounts on Twitter

exchange4media Staff May 14, 2022 10:00 AM

ads?blur=25

As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM

rajeev karwal?blur=25

The former CEO of Electrolux Kelvinator succumbed to Covid-related complications

exchange4media Staff May 12, 2021 10:53 AM

Melagrow campaign?blur=25

Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'

exchange4media Staff Feb 22, 2021 3:59 PM

Goutam Rakshit?blur=25

Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman's iconic brand mascot - the Onida Devil

Rajeev Karwal Apr 2, 2020 1:19 PM

Kashyap Kompella CFA, Co-author, "Practical Artificial Intelligence" and CEO, rpa2ai Research?blur=25

Kashyap Kompella, CEO, rpa2ai Research, spoke about the right tools to achieve results based on three customer-centric trends

exchange4media Staff Nov 27, 2019 2:46 PM

KPMG?blur=25

The report analyses the digital ecosystem enabled through 5G, blockchain technology, IoT, AI, cognitive computing, machine learning and AR/VR

exchange4media Staff Oct 14, 2019 5:05 PM

Chatbot?blur=25

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

Alexa?blur=25

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

MarTech 2019?blur=25

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

NandiniChatterjee?blur=25

Chief Communications Officer, PwC India spoke about the shift in the communications space and the future of corporate communications

Ruhail Amin Oct 29, 2018 8:46 AM

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Parveez Nasyam, CEO & Managing Director - Xenium Digital Pvt. Ltd. speaks about current trends in the digital world and whether Adblocking software is a sign of worry for brands

Dolly Mahayan Sep 5, 2018 7:35 PM

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Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

Venkata Susmita Biswas Jul 13, 2018 8:58 AM

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According to CMO Keith Weed, as much as 40 per cent of influencers have been involved with buying followers at some point, sometimes accidentally

exchange4media Staff Jun 18, 2018 11:41 AM

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Joseph chatted with exchange4media on the platform’s journey, key differentiator and revealed their plans for 2018

Misbaah Mansuri Dec 26, 2017 8:50 AM

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Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers. In an interview with exchange4media, Prashant Mehta of SapientRazorfish spoke about the evolving digital payment ecosystem in the country and more.

Ruhail Amin Sep 4, 2017 7:57 AM