Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool

Tanzila Shaikh Feb 28, 2023 9:31 AM

With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts

Shantanu David Feb 14, 2023 9:16 AM

The platform has tied up with Integral Ad Science and DoubleVerify to ensure that the ads are seen by potential customers

exchange4media Staff Jan 27, 2023 11:26 AM

Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers

Kanchan Srivastava Jul 29, 2022 8:12 AM

While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit

Kanchan Srivastava May 19, 2022 8:41 AM

The Tesla CEO has sought data on the proportion of fake accounts on Twitter

exchange4media Staff May 14, 2022 10:00 AM

As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM

The former CEO of Electrolux Kelvinator succumbed to Covid-related complications

exchange4media Staff May 12, 2021 10:53 AM

Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'

exchange4media Staff Feb 22, 2021 3:59 PM

Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman's iconic brand mascot - the Onida Devil

Rajeev Karwal Apr 2, 2020 1:19 PM

Kashyap Kompella, CEO, rpa2ai Research, spoke about the right tools to achieve results based on three customer-centric trends

exchange4media Staff Nov 27, 2019 2:46 PM

The report analyses the digital ecosystem enabled through 5G, blockchain technology, IoT, AI, cognitive computing, machine learning and AR/VR

exchange4media Staff Oct 14, 2019 5:05 PM

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Chief Communications Officer, PwC India spoke about the shift in the communications space and the future of corporate communications

Ruhail Amin Oct 29, 2018 8:46 AM

Parveez Nasyam, CEO & Managing Director - Xenium Digital Pvt. Ltd. speaks about current trends in the digital world and whether Adblocking software is a sign of worry for brands

Dolly Mahayan Sep 5, 2018 7:35 PM

Aakrit Vaish explains the importance of chatbots in the digital era

Apeksha Mishra Aug 1, 2018 8:53 AM

Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

Venkata Susmita Biswas Jul 13, 2018 8:58 AM